29/09/2022
You’ve probably heard the myths. Social media is replacing email. People don’t want to share their data online. Millennials don’t use email. Other marketing methods are more successful than email marketing. Email marketing is dead.
Don’t believe these myths. Nobody’s abandoning email. In spite of the rising popularity of social media, people still love to receive emails in their inboxes. Email isn’t dead, and email marketing remains one of the most cost-effective ways to reach consumers today.
· $40 ROI for every $1 spent.
· 4 billion daily email users.
· 77% of marketers have seen an increase in email engagement over the last 12 months.
· 37% of brands are increasing their email budget.
