Phil Taylor

10/12/2020

Getting ready for 2021 and our plan is in place.

If you don't have yours ready yet, don't panic. Read on in our blog to see how to get started.

This is the first in a series of posts that will guide you through the year of to get you more customers and more pbusiness.

07/11/2019

I'm not convinced by the numbers any more but the principles are still valid. Email marketing can still be an effective part of your marketing mix, particularly to existing customers. However, you may not have considered if the investment is worth it. This article gives great tips on how you can establish your email marketing budgets.

From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for...

05/11/2019

If you have a Wordpress website and use Google Analytics then this little toy is for you. All your Google details and insights all in one place - no more switching to fix things.

WordPress users can see data pulled from various Google products.

10/10/2019

Business people and business owners, have you considered using Wikipedia as part of your marketing strategy? If not then you should at least have a look at it.

To help you increase brand awareness and visibility online, we've created this quick guide so you can create a Wikipedia page for your company, today.

10/10/2019

Is this the beginning of the end for cookies?

The feature will launch first in Display & Video and eventually come to Google Ads.

10/10/2019

Search Engine Optimisation is an ongoing activity to keep your content at the top of search results pages. Google recommend that you follow their structured data requirements to help you to do just that.

Google recommends following the official structured data requirements to ensure content is eligible to be displayed as a rich result.

10/10/2019

Is digital marketing better than traditional marketing?

In Part 1 of a series on the evolution of marketing, we’ve compiled the 5 biggest changes we’ve seen in how digital marketing compares to historical marketing.

10/10/2019

Must get my camera set up again soon. A great piece about how powerful video can be, and not just for your marketing.

Learn why you should focus on developing a video marketing strategy, the key elements of the customer journey when it comes to video, and more.

10/10/2019

If you are using Instagram then you should get up to speed on this rival to Snapchat. Instagram Threads is a stand alone app that opens directly to your camera and thi sarticle goes into some detail about how it works.

Instagram Threads is Instagram’s new private messaging app for "close friends," touted as a space for users to escape the pressures of public social feeds.

08/10/2019

Knowing your audience is key to telling your story in the right way to get best reaction. Finding out about your audience is not that easy as privacy and the right to be forgotten are important to people. Sean looks at the best ways to learn about your business audience.

Is audience research on your agenda? Before you get started, check out these top ways to learn about your B2B audience’s interests.

08/10/2019

I am giving an introduction to LinkedIn workshop on Friday 25th October in the afternoon. From getting your profile right and using simple search functions to creating company pages and posting articles and updates, as well as , handy hints and saving you time. Check here for more details and to sign-up http://ow.ly/61bh50wFp36

12/09/2019

About this time of year the big corporates are reviewing their goals and projects for next year. When they set goals they have specific criteria that they must meet and these are usually SMART criteria. Here Hubspot explain how to create SMART goals for your business and give you a template.

To help you write SMART goals, we've created a free template with all the tools needed to get you started.