Word Of Mouth Labs

20/11/2018

Another step in keeping Instagram a vibrant community where people connect and share in authentic ways:

Recently, we’ve seen accounts use third-party apps to artificially grow their audience.Every day people come to Instagram to have real experiences, including genuine interactions. It is our r…

22/02/2018

Come visit us for a latte and a word of mouth conversation at the fliest coworking space in town People Work. ☕💬

19/10/2017

It's all about getting the word out there to as many people as possible — as quickly as possible:

Influencer marketing is popular and can be highly effective. But what if you cannot easily (or affordably) activate the desired well-connected consumers directly? Instead, turn to regular people–your customers–as “Everyday Influencers” who can help you get the word out quickly to many people.

22/09/2017

My son loves to watch expert gamers playing video games on YouTube.

26/04/2017

As Talk360° The WOMMA Summit​, the premier WOM and social media conference organized by Word of Mouth Marketing Association​ is underway, check out the insights, takeaways, opinions from the audience and more — in our Twitter Moments:

The premier WOM and social media conference organized by Word of Mouth Marketing Association. The 2017 takes place April 26-27 at The TimesCenter in NYC.

25/04/2017

Word of Mouth Marketing has 5 principles: Credible, Respectful, Social, Measurable, Repeatable.

Watch how Word of Mouth Marketing Association defines WOMM — the most powerful form of marketing:

25/04/2017

Federal Trade Commission staff reminds influencers and brands to clearly disclose relationship —

Have you ever seen a TV commercial with a celebrity or star athlete talking about how great a product is? You probably realized that they were paid for their endorsement, and it still may have influenced you to buy the product.

Marketers have found new ways to promote products using social media and “influencers.” Those are celebrities, star athletes, and other people with strong online followings, and their posts endorsing products may be advertising.

If influencers are given free products or being paid for endorsements, they should disclose that clearly.

We recently sent out over 90 letters to influencers and marketers to educate them on their responsibilities and on how to disclose their relationship effectively.

Find out more: https://www.consumer.ftc.gov/blog/post-sponsored