12/10/2014
In today’s society, the consumer’s mentality is changing all the time. More recently, the call for collaborative designs of well-known product brands, by celebrities, is growing exponentially. The design of products used to be, and usually is, exclusively in the hands of employees of a company, people locked away in rooms, scribbling down and churning out new designs for the products the company can release. The paradigm has now completely shifted, now the public’s call for celebrity designs and the freedom to create completely new, radical custom products is becoming ever more prevalent in the world of product design.
