24/07/2026
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TASK – Bagel & Co approached us to create a distinctive brand strategy and visual identity that would position the café as more than just a place for bagels. The goal was to build a recognizable, contemporary food brand with a clear market positioning, a cohesive visual language, and engaging content that reflects the product quality, atmosphere, and personality of the business. Alongside the strategic foundation, we developed communication assets that support the brand across digital and physical touchpoints.
OUR WORK
• Brand strategy development and market positioning
• Definition of brand personality, tone of voice, and communication principles
• Creative direction for the overall visual identity
• Full-scale food and lifestyle photoshoot
• Production of a series of short-form brand and product videos
• Art direction and content creation for social media
• Menu concept, design, and layout development
• Establishing a cohesive visual system across customer touchpoints
ABOUT THE PROJECT
Bagel & Co is a modern café concept built around handcrafted bagels, specialty coffee, and a carefully curated customer experience. The brand combines high-quality ingredients with a contemporary aesthetic, creating a welcoming space that feels both premium and approachable. Through strategic positioning, refined visual storytelling, and consistent brand communication, Bagel & Co has established a recognizable identity that resonates with a modern urban audience and strengthens its presence across both physical and digital environments.
https://www.instagram.com/bagel.and.co
