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UXDA The only UX design agency that focuses exclusively on next-gen financial services and infuses soul into 150+ products across 39 countries

Most financial brands struggle to overcome the ordinary to make their digital service so stunning that the entire team will be passionate about it, and customers will love to use it. UXDA uses a unique UX methodology to add soul to financial products that empower businesses, create a digital advantage, and drive breakthroughs. Today, the UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 39 countries. Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, Magma, Private Wealth Systems and other. UXDA designs have been awarded multiple globally-famous design and finance "Oscar awards" like the Red Dot Design Award, iF Design Award, A' Design Award, UX Design Awards, Banking Technology Award, International Design Award (IDA), and the London Design Award. UXDA team would be happy to make your financial service experience soulful. UXDA experts are experienced in digital banking, fintech, payments, trading, investment, lending, wealth management, corporate banking and insurance.

15/10/2026

You’ve seen what UXDA creates. Here’s a little glimpse of the people behind it.

We believe that people who create meaningful experiences for others deserve extraordinary experiences of their own.

That’s why every year, we bring our team together beyond the everyday work routine — to connect, discover new perspectives and strengthen the bonds that fuel our creativity.

Because behind every distinctive digital experience that helps a business grow is a team that grows together.

🎥 Special thanks to for capturing these moments and bringing them to life!

14/10/2026

A strong isn’t something customers simply see. It’s something they experience.

Every transition, interaction and movement shapes how customers perceive a financial brand — and whether its promise feels real.

For NMB Bank Mkononi, we translated the bank’s “Close to You” promise into a distinctive digital experience inspired by Tanzania’s landscapes, culture and identity.

From visual language to motion and interaction, every element works together as one coherent system — creating more than a banking interface. An experience that strengthens brand recognition, builds trust and brings NMB’s identity into every interaction.

Because a truly distinctive financial brand doesn’t just look different. It behaves differently.

▶️ Experience NMB Mkononi in motion.

👉 Explore the full NMB × UXDA case study on
https://www.behance.net/gallery/254932891/NMB-Uniting-World-ClassBanking-Tanzanian-Soul

Sometimes the most valuable thing a team can do is simply slow down, reconnect and recharge. For our UXDA Team Building ...
07/10/2026

Sometimes the most valuable thing a team can do is simply slow down, reconnect and recharge.

For our UXDA Team Building day, we traded our everyday surroundings for the beautiful countryside at Zoltners — a perfect setting to slow down, reconnect and experience something different together.

We started with laughter — a lot of it. We played, improvised, discovered unexpected things about each other, explored practical ways to manage stress and worries, and slowed everything down with gong sound meditation.

But perhaps the most valuable part was simply having time together beyond our everyday roles and projects. To share stories, be curious about each other and remember that behind every role and professional achievement is a person with their own experiences and story.

We ended the day around the fire, sharing gratitude and wishes — a reminder that strong teams aren’t built only through ambitious projects and great results. They’re also shaped by laughter, trust, curiosity and the moments in between.

A day to reset, connect & find our rhythm.

A special thank’s to Trainify and everyone who made this day possible — Gints Branks Jānis Kreičmanis, Marija Ābeltiņa, PhD, Kristiana Berena Rautenfelda and Zoltners — for filling one day with so many different experiences. 💜

📸 And thank You Renārs Tukris for capturing the day and all the moments in between.

05/10/2026

🏎️ A trading platform can look impressive in a still. The real test begins when everything starts moving.

Markets move. Positions change. Risk shifts. Decisions happen in seconds. And the experience has to keep up without adding to the noise.

That’s where Tradeify Arcnine comes alive.

Instead of treating the desktop as a collection of trading tools, we designed it as one connected environment — where market data, ex*****on, risk, performance and guidance work together around the trader.

Information appears when it matters. Risk stays visible. Actions remain within reach. And Sage, the AI co-pilot, adds another layer of support without competing for attention.

The result is an experience designed not just to look distinctive, but to behave coherently when the market is moving and every decision counts.

Now see Arcnine in motion.

⤵️ Read the full case study in the comments.


Can a trading platform become an experience traders naturally want to share?With Tradeify Arcnine, we set out to prove t...
22/09/2026

Can a trading platform become an experience traders naturally want to share?

With Tradeify Arcnine, we set out to prove that it can.

Trading platforms are increasingly difficult to differentiate through functionality alone. Tradeify already had something far harder to copy: a trusted community built around transparency, shared knowledge and progress.

The challenge was to turn that advantage into a distinctive — an experience traders would feel proud to associate with and naturally want others to see.

Arcnine brings trading, risk management, performance insights, education and community into one coherent ecosystem — creating a foundation where the platform becomes more than a tool. It becomes a place for connection, advocacy and lasting brand loyalty.

🔥 Explore the Tradeify × UXDA case study on Behance — link in comments.

A distinctive is not a visual layer applied to a banking product. It is how a financial brand becomes recognisable, ...
07/09/2026

A distinctive is not a visual layer applied to a banking product. It is how a financial brand becomes recognisable, trusted and experienced through every interaction.

For the NMB Bank Plc Mkononi product, we translated the bank’s institutional strength and “Close to You” promise into a coherent digital language shaped by three product principles: Expertise, Empathy and Step Ahead.

Inspired by Tanzania’s landscapes, light and the symbolic power of Kilimanjaro, the identity brings together world-class financial expertise and unmistakable Tanzanian belonging. More importantly, it functions as a scalable system—connecting interface, imagery, typography, colour, motion and product behaviour across Mkononi’s evolving ecosystem.

The result is not simply an app that looks like NMB. It is an experience that behaves like NMB—confident, reassuring and ready to scale toward its Super App ambition.

👉🏼 Discover the full case study on Behance: https://lnkd.in/dmq7BzSk

04/09/2026

How will change financial UX by 2035?

The next decade will not simply make banking faster or more intelligent. It will fundamentally change where financial decisions happen, who makes them, and how much control customers retain.

At UXDA, we believe financial UX is moving beyond apps, dashboards and user flows toward something much bigger: behavioral systems, autonomous decisions, adaptive financial relationships and experience governance.

By 2035, customers may no longer judge a bank by how easy its app is to use. They may judge it by whether they trust the AI acting on their behalf — whether they understand its decisions, can control its permissions, reverse its actions and define where automation should stop.

In our article, we outline 12 UXDA predictions for the future of digital banking and the strategic shifts we believe will reshape financial experience over the next decade.

One principle sits behind all of them: AI can optimize decisions. It cannot decide what is worth optimizing.

The banks that lead the next decade will not simply have the best AI. They will build the strongest systems for governing how AI, humans and financial decisions work together.

👉 Explore the full article in the comments.

We’re proud to see the new NMB Bank Mkononi experience entering the market—establishing the foundation for NMB’s long-te...
31/08/2026

We’re proud to see the new NMB Bank Mkononi experience entering the market—establishing the foundation for NMB’s long-term Super App strategy.

Our collaboration went beyond redesigning a banking app. The objective was to create a distinctive Digital Brand Identity that brings world-class banking innovation into an experience that feels unmistakably Tanzanian.

Built around three product principles—Expertise, Empathy and Step Ahead—the new experience serves retail, SME and corporate customers while creating a scalable foundation for banking, card management, investments, insurance, group savings and future services within one ecosystem.

This is where strategic UX governance creates long-term business value: connecting business strategy, brand identity and customer experience through an architecture designed to evolve.

Thank you to the NMB Bank team for the trust, ambition and partnership throughout this transformation.

🔥 Explore the full case study on UXDA Behance — link in the comments.

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