11/12/2017
From “What WOULD it look like” to “What DOES it look like” in your home.
Augmented Reality (AR) will be huge in 2018 as brands roll out features that allow consumers to use their mobile devices to visualize items in their home or office before purchasing.
From couches to blenders, consumers will be able to see exactly how an object looks in their environment before ordering, including visualizing “plus-sized” items like furniture or bathtubs. This should drive an increase in orders for “plus-sized” items, as well as related shipping and services. AR may also help to reduce returns – eCommerce’s $260 Billion dollar problem.