DigiCom Marketing, Gujranwala Cantt (2026)

15/05/2023

This is how our clients think about Us.♥️

Want to run Facebook ads for your business? Ping Us and Lets get started!

28/04/2023

Today, I,m going to share an easy-to-understand and simple Facebook Instagram ad strategy
for local businesses. This is called the AB3 Ad strategy.

AB3 Ad Strategy is divided into 3 Levels.

Level 1 is content focused and is used specifically to build our Warm Audience, Increase
Touchpoints and conversion rate at Level 2.

Level 2 is going to be focused on a Direct offer.

Level 3 is going to be focused on Retargeting.

These Three Levels follow a sequence called the Local buying cycle sequence.

In this sequence, we're going to follow three different things.
1. Traffic Temperature(Cold, Warm, Hot)
2. Awareness level(Problem Unaware, Problem Aware, solution Aware, Your Solution
Aware, Buy)
3. Ad Level( Cold>Educate>problem unaware>Problem aware, Warm>Offer>solution
aware>your solution aware, Hot>Retarget>Decision to Buy

So, At Level 1(Problem unaware, Problem Aware),In Problem unaware these are the people
who don't even yet realize that they have a problem so our content(ad) should really show them
that a problem exists and agitate that problem.

In Problem Arware, these the people who are aware of the problem but don,t know there is a
solution. So we want to meet them where they are highlight and agitate that problem and lead
them to the solution.

At Level 2(Solution Aware, Your solution aware), In Solution Aware, these are the People who
understands there,s a Problem and there are businesses that focus on it(solution) or products or
services that solve this problem but they don,t know about your specific solution to that problem.

In Your Solution Aware, These are the people who are aware of the problem, They know
solution, they know our solution but they are not quite sure that this is the right time or maybe
the right product or service.

At Level 3(Retarget), These are the people that you,re trying to get them over that line and get
them to finally pull the trigger.

That,s All!

If you like this strategy, like this post and follow me for this type of facebook ads related posts.

01/04/2023

As a new brand, you may be considering running awareness, engagement, or video view campaigns to create credibility. While this can be effective in raising brand awareness, it may not necessarily lead to conversions. If your goal is to drive conversions, it's essential to optimize for the "Purchase" objective, rather than "Awareness", "Add to Cart", or "Initiate Checkout". Otherwise, you may attract low-quality leads.

However, creating brand awareness is still crucial for new brands, and there are ways to achieve this without sacrificing conversions. Instead of focusing on high-production studio shoots, consider investing in user-generated content from influencers and customer testimonials. Incorporating these elements into your ads, landing pages, and social media pages can help establish authority and credibility for your brand.

Remember, testimonials and user-generated content are the best way to create authority. So, prioritize these elements in your marketing efforts to help build trust with potential customers.

Need Us to look after your Ad campaigns? Feel free to Contact Us.

27/03/2023

One of the major concerns customers have in the apparel industry is whether the dress they order online will match the picture they saw on the website. This fear becomes more pronounced with higher-priced items, as the risk of disappointment is higher. To address this objection, a winning ad strategy for apparel brands is to depict both the product and the satisfied customer in the ad, demonstrating that the brand delivers what it promises. This approach not only handles the objection but also provides social proof to potential customers. As a media buyer and Facebook marketing specialist, I recommend incorporating this strategy into Facebook ad campaigns for apparel brands.

19/02/2023

Google Ads uses an auction-based system📊 to determine which ads will be displayed to users and in what order. The auction is triggered when someone performs a search on Google or visits a website that displays ads from the Google Display Network.

Here,s 🤩 how the Google Ads auction and bidding mechanism works:

✅ The advertiser creates an ad campaign and chooses keywords, demographics, and other targeting options to determine who will see the ad.

✅ When a user performs a search on Google or visits a website that displays ads from the Google Display Network. Google Ads looks at all the ads that could potentially be shown to the user based on their targeting options and determines which ones are eligible to enter the auction.

✅ After all eligible ads are entered into the auction, their order is determined based on their Ad Rank.
This Ad Rank is derived by multiplying the cost per click bid by the Quality Score. i.e. CPC bid X quality score

Ad Rank is a value that determines the order in which ads will be displayed. Ad Rank is determined by the advertiser's bid, ad quality, and ad extensions.

The ad with the highest Ad Rank wins the auction and is displayed to the user at top of SEPRS(search engine page results) then Ads with low Ad ranks are listed.

✅ The advertiser pays the amount they bid if their ad is clicked on by the user. The cost per click is usually just slightly higher than the bid of the advertiser with the next-highest Ad Rank.

It's worth noting that the auction happens in real-time, and the entire process takes just a fraction of a second. This means that the entire auction and bidding mechanism is automated and happens in real time, allowing for a quick and efficient process for advertisers to get their ads in front of potential customers.

That's All🙌
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18/02/2023

6 TYPES OF GOOGLE ADS🤩

✅ Search ads: These are text-based ads that appear above or below the Google search results when someone searches for a specific keyword or phrase. They look like regular search results but have the word "Ad" next to them.

✅ Display ads: These are visual ads that can appear on websites that are part of the Google Display Network. They can be images, videos, or interactive ads, and can be targeted to specific audiences based on their interests or demographics.

✅ Video ads: These are ads that appear before, during, or after a YouTube video. They can be skippable or non-skippable and can be targeted based on topics, interests, or demographics.

✅ Shopping ads: These are ads that appear in Google search results when someone searches for a specific product. They include an image, title, price, and other information about the product, and can be targeted to specific audiences based on their location or search history.

✅ App ads: These are ads that promote mobile apps and can appear in Google search results, the Google Play Store, or other mobile apps. They can be targeted based on the user's location, device type, or app usage.

✅ Local ads: These are ads that promote a physical business and can appear in Google Maps or Google search results when someone searches for a specific location. They can be targeted based on the user's location and can include information like the business's address, phone number, and reviews.

That All🙌
Follow for More🤩

18/02/2023

We are pleased to announce that we can now run ads for political parties, elections and social issues.

10/02/2023

Your research decides the fate of your Ad, copy & landing page

Guessing = Highest chances of failure

Copying competitors = Average chances of winning

Copying+Modicfication = Decent chances of winning

Surveying customers = Highest chances of winning

Want Us to Manage your Facebook Ad Campaigns?
DM "LET'S GET STARTED "

22/01/2023

Meta,s Guide for businesses to achieve their business goals during this Ramadan and Eid..

Hi there, Have you been looking at how you could set up successful Facebook Advertising?
We,ll help you in Setting up successful Facebook and Instagram advertising. Which leads to more Page/Website visits and more sales. For more Info contact us at DigiCom Marketing or WhatsApp at +923237135785

21/01/2023

We offer social media solutions to help your business grow. We create ads that inspire people to take action. We will generate high-quality leads for your business, manage your social media handles and provide you with highly engaging social media post designs. Feel free to contact us for a free consultation at DigiCom Marketing OR Whatsapp +923237135785

07/01/2023

Have you been looking at how you could set up successful Facebook Advertising?
We,ll help you in Setting up successful Facebook and Instagram advertising. Which leads to more Page/Website visits and more sales. For more Info contact us at DigiCom Marketing or WhatsApp at +923237135785

DigiCom Marketing

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