18/08/2023
1️⃣ “Influence: The Psychology of Persuasion" by Robert Cialdini
- Learn the art of persuasion and how to influence consumer behavior.
- Explore the six principles of influence and understand how to apply them in marketing.
- Discover the psychology behind decision-making and leverage it in your marketing campaigns.
2️⃣ “Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
- Learn the principles of contagiousness and how to make your brand go viral.
- Learn how to make people excited about your brand through word-of-mouth marketing!
3️⃣ “Purple Cow: Transform Your Business by Being Remarkable" by Seth Godin
- Stand out from the crowd and make your brand remarkable.
- Learn about the 'Purple Cow' idea in marketing.
- Find ways to make your brand special and attract people's attention.
4️⃣ “This is Marketing: You Can’t Be Seen Until You Learn To See “by Seth Godin
- How to build trust and permission with your target market.
- Why the old approaches to advertising and branding no longer work.
- Why the best way to achieve your goals is to help others become who they want to be.
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