ZakAgency.icu

27/01/2023

https://www.marketingdive.com/news/c-store-chains-retail-media/640262/

On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.

26/01/2023

https://www.marketingdive.com/news/instagram-removes-shop-tab-social-commerce-marketing-tiktok/640246/

Ditching the shopping shortcut sees the platform pull back as rival TikTok doubles down on its end-to-end strategy.

25/01/2023

https://www.marketingdive.com/news/lowes-in-houses-retail-media-network-operations/640267/

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

24/01/2023

https://www.marketingdive.com/spons/trends-tests-and-technology-giving-power-to-the-marketer-in-2023/640196/

Joanna Milliken reveals what marketers must know in order to master a successful year.

23/01/2023

https://www.marketingdive.com/news/ad-tracker-super-bowl-lvii-2023-marketing-campaigns/633879/

Doritos revealed a tie-up with music star Jack Harlow and WeatherTech returns for its 10th straight year.

22/01/2023

https://www.marketingdive.com/news/mcdonalds-lunar-new-year-ai-ad-metaverse-AR/640255/

In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

21/01/2023

https://www.marketingdive.com/news/campbells-chunky-fortnite-nfl-metaverse-marketing/640381/

Players of three football-themed challenges on Fortnite will have the chance to win prizes and be featured on a popular Twitch stream. 

20/01/2023

https://www.marketingdive.com/news/pepsi-super-bowl-commercial-zero-sugar-reformulation/640366/

The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.

19/01/2023

https://www.marketingdive.com/news/ketel-one-vodka-cocktail-culture-marketing/640475/

The Diageo brand showcases how it can elevate classic cocktails amid a consumer shift toward premium alcohol offerings.

18/01/2023

https://www.marketingdive.com/news/miller-lite-coors-light-Super-Bowl-commercial-rivalry/640494/

Molson Coors is playing up an internal rivalry as fans anticipate which brand will return after more than three decades locked out of the big game.

17/01/2023