10/11/2021
📣 [TIKTOK ANNOUNCEMENT]
A IMPORTED PRODUCT RELATED PRODUCT POLICY ON COVID
With the state of community adapting to the new normal, the basic health protection methods before Covid are increasingly popular and are 1 important parts of people's lives.
So TikTok will have some policy adjustments in advertising regarding products such as Covid test kit, handwash, medical masks, N95, with the following conditions.
Specifically detailed content as follows:
1. For fast Covid test at home (Antigen Rapid Test)
Must have disclaimer on both ad and landing page video:
- "This product has been authorized by the FDA for the detection of SARS-CoV-2 / COVID 19. For use under FDA emergency Authorization"
- ′′ This product has been authorized by the FDA to detect SARS-CoV-2 / COVID 19. For use under FDA Emergency Permission ′′
2. On-site test service (ART or PCR): Need to check case by case
3. Handwashing liquid
- Promoted with conditions only generally effective protection from bacteria, viruses,..
- BUT NOT allowed to say what type of virus, specific bacteria like Coronavirus,... or mention COVID
4. Medical mask, N95
- Need to register with the Department of Health (′′ standard release ′′) + import license (if imported) or Certificate of circulation (if domestic production for export).
- Advertised with NOT mentioned COVID conditions, only generally speaking to protect from bacteria, viruses, etc. not is specific.
If you are running related product ads, please message -Media to check the product specifically!
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