24/11/2019
Step 1: Learn what your customers are actually searching for:
a) Figure out the most popular way people search for your business
b) Understand other ways people may be searching for the same thing
c) Delve deeper into the more granular searches your customers are making
d) Find popular and engaging topics in your field
e) Expand your keyword list by looking literally anywhere else
f) Understand the metrics behind the keywords you’re targeting
g) Learn more about keyword research
Step 2: Create pages optimized for search
a) Create content that aligns with ‘search intent’
b) Use short, descriptive URLs
c) Create compelling meta titles and descriptions
d) Use headers and subheaders to create a logical structure
e) Optimize your images
f) Set up Schema
Step 3: Make sure your website is accessible to both search engines and humans
a) Make sure your website loads fast
b) Make sure your website is mobile-friendly
c) Install an SSL certificate
d) Create a sitemap
e) Upload a robots.txt file
f) Internally link between relevant posts and pages
Step 4: Build backlinks from other websites
a) Swipe links from inferior content
b) Broken link building
c) Guest blogging
Step 5: Tracking your SEO success
a) Measure organic traffic
b) Track your rankings
