11/02/2023
Viva Magenta is the color of the year 2023 announced by Pantone Color Institute.
"This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."
Leatrice Eiseman
Executive Director, Pantone Color Institute
Source: www.pantone.com