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Tuesday 09:00 - 19:00 Wednesday 09:00 - 19:00 Thursday 09:00 - 19:00 Friday 09:00 - 19:00 Saturday 09:00 - 19:00

UTL Business Agency, Villa Malitah, Mediterranean Street, The Village St. Julian's, Malta (2026)

31/05/2019

10 TIPS ON BUILDING A BLOG
Ask an Expert
1. Ask top marketing industry influencers to chime in on a recent marketing event or topic, then feature a roundup of influencer opinions.

2. Ask marketing experts their advice on a marketing task or topic, then feature a roundup of this expert advice.

3. Do a Q&A with digital marketing experts.

4. Use Help a Reporter Out to source expert opinions on a topic that’s important to your customers.

5. Follow relevant marketing groups on LinkedIn and find recent questions from participants, then write blog posts based on these questions.

6. Search Quora for popular marketing questions, answer the question in your blog and feature some quotes and advice from Quora in the blog.

7. Poll your audience on social media and write about the results.

Become a News Source
8. Run a weekly or monthly roundup series of marketing news.

9. Create a roundup of must-read marketing books for the year.

10. Curate a blog around a piece of timely marketing news and add your agency’s opinion.

11. Take a current event topic and relate marketing to it such as, “X Ways to Market Your Business During an Election Season.”

12. Respond to recent marketing research with your agency’s opinion on what it means for the industry.

13. Share the findings of a recent report and provide your own analysis and predictions.

Be Trendy
14. Talk about how a business can capitalize on the popularity of emojis in their marketing.

15. Write about how to reach millennials (or another generation) through marketing — while millennial might be a buzz topic, it’s still a relevant topic for your clients looking to reach that demographic.

16. Fill in the first blank with a celebrity or famous person and the second blank with a marketing platform or tactic: “What _____ can teach you about _____.”

17. Write a blog post for the holiday or season such as “Ways to Market Your Business for the Fourth of July.”

18. Talk about the latest social media trends.

19. Write about the latest content marketing trends.

20. Write a post updating your readers on the latest SEO updates or trends.

21. Post about your marketing predictions for the following year.

22. Analyze the marketing campaigns of each candidate for the presidential election.

23. Write a blog post weighing in and giving advice on usability every time there’s a significant product update from a big online platform that everyone uses such as Twitter, Facebook, Instagram or Pinterest.

24. Collect Tweets around a popular topic, event or conference and feature these Tweets in a blog post using Storify.

25. Share the latest mobile marketing trends.

26. Add your comments on a popular blog post that’s gone viral in your industry.

Leverage Events
27. Write a recap of a recent marketing webinar that you gave or attended.

28. Attend a well-known marketing conference, and do a roundup of the best conference tips you heard and best sessions that you attended.

29. Follow a hashtag for a conference or event and pull the best tweets into a blog post.

Keep a Pulse on Important Brands
30. Do a roundup of the best marketing campaigns of the year (so far!).

31. Roundup examples of the best Twitter, Pinterest, Facebook, Instagram and Snapchat accounts.

32. Do a roundup of the best charity (marketing) campaigns of the year and how your readers can utilize charity for good will and word-of-mouth marketing.

33. Write a numerical post for the top YouTube channels or stars to follow.

34. Feature the best Super Bowl ads — what your agency thinks worked, and what didn’t.

35. Invite other agencies to guest post on your blog.

36. Highlight a popular marketing campaign of a big brand, and give your agency’s opinion on what worked, what didn’t, and how your agency might have executed it differently.

Curate Awesome Content
37. Create a list of the top Ted talks to watch — bonus points if they’re all about relevant marketing topics!

38. Create a list of the best marketing podcasts that businesses should subscribe to.

39. Compile a list of the best marketing blogs to subscribe to.

40. Write a post that features the top blogs in your clients’ niche.

41. Share the best memes floating around the marketing industry or the industry you serve.

Recommend Tools & Products
42. Give your readers a roundup of inexpensive tools they can use to outsource marketing tasks that take a ton of time.

43. Do a roundup of the best marketing tools.

44. Create a resource list of free places to get marketing advice, templates and tools.

45. Walk through popular marketing software using ScreenFlow (or another screencasting platform) to record your tutorial, then automatically publish it to YouTube or Vimeo in one click.

46. Feature an entire blog post around one tool with a very detailed explanation of its features (this alone could be 20+ additional blogs).

47. Review two different competing tools and why one is better than the other.

48. Feature a list of the favorite marketing vendors or partners that your agency uses.

49. Feature the best WordPress plugins that your agency uses and would recommend.

50. Review a popular marketing book.

51. Create a list of your agency’s favorite resources for free (and non-cheesy) stock photography.

52. Talk about how the processes and apps your agency uses make you more efficient in your marketing efforts.

53. Create a roundup of your favorite time-saving social media management tools.

54. Compile a list of IFTTT recipes that will be valuable for your clients.

Create a Resource
55. Build a marketing budget spreadsheet for your clients and prospects to download and walk through the process of managing a marketing budget.

56. Create a how-to guide for a challenging marketing tactic.

57. Build out “101 guides” for marketing, content marketing or social media platforms.

58. After creating all your 101s, then write the intermediate version of those guides, or “201s.”

59. Create a step-by-step framework for building a great marketing analytics report.

60. Explain 50 of the top marketing jargon terms and what they mean.

61. Write a post featuring a free marketing template, and include a link for visitors to download the template.

62. Write an ultimate guide to marketing from A to Z.

63. Create an infographic from the data your agency collected and feature it within a blog post.

64. Write a guide on how to setup a business website.

65. Create an instructional guide on integrating video into your clients’ marketing efforts — recommend tools and topics for video content.

15/05/2019

WHY SMALL BUSINESSES NEED A WEBSITE?
Here are a couple of statements form us on why an online business needs a website.

12/05/2019

5 WAYS TO IMPROVE YOUR LINKEDIN PROFILE

1. Make your profile public
Check your account settings, and make sure that your public profile’s visible. This simple change will allow you to show up in searches (and be spotted by recruiters).

2.Update Your Location
This’ll improve accuracy when someone searches for say, “Engineers in Dallas/Fort Worth Area” This step isn’t just beneficial if you’re looking to be recruited or be searchable for clients; it’s one way to take your online network offline. It’s how people in your extended network will know you live in their city—so they think to invite you to meet up for coffee or to a cool event.

3. Be Strategic About Your Endorsed Skills
Do you have endorsements for a bunch of run-of-the-mill skills that do nothing to help you stand out (Think: Microsoft Word, Google Docs)? If so, they’re detracting. You want your skills section to do two things: include keywords that make you more searchable and reinforce the story you’re telling of who you are and what you can do. So, click into that section and do three things:

Delete any meaningless skills (Hint: You shouldn’t list Facebook unless you’re trained in social media and manage professional pages)
Add skills that are key for someone in your industry and role
Reorder the list so your most important skills are on top
Before you say endorsements don’t really matter, you should know they do! This article explains exactly why.

4. Create a Customized URL
A custom URL makes it so much easier to send people to your profile—and means you no longer have to worry they won’t find you. (Case in point: There are 135 Kyle Elliott’s on LinkedIn.)

5. Add a Background
This is one of my favorite features. It allows you to show some creativity—and highlights your brand. Think about what people instantly associate with what you do (photographer—camera; tech—computer, etc.) or choose from more than 20 free, professional options we’ve rounded up.

10/05/2019

6 TIPS FOR STARTING A BUSINESS

1. Know yourself, your true motivational level, the amount of money you can risk, and what you're willing to do to be successful. Sure, we all want to make millions of dollars. But what are you willing to give up to reach that goal? How many hours a week will you work on an ongoing basis? How far out of your comfort zone are you willing to stretch? How far will your family stretch with you? To be successful, keep your business plans in line with your personal and family goals and resources.

2. Choose the right business for you. The old formula – find a need and fill it – still works. It will always work. The key to success is finding needs that you can fill, that you want to fill, and that will produce enough income to build a profitable business.

3. Be sure there really is a market for what you want to sell. One of the biggest mistakes startups make is to assume a lot of people will want to buy a particular product or service, because the business owner likes the ideas or knows one or two people who want the product or service. To minimize your risk for loss, never assume there is a market. Research the idea. Talk to real potential prospects (who aren't family and friends) to find out if what you want to sell is something they'd be interested in buying, and if so, what they'd pay for the product or service.

4. Plan to succeed. If you're not seeking investors or putting a huge sum of money into your business, you may not need an elaborate business plan, but you still do need a plan - one that specifies your goal – your destination – and then lays out at least a skeletal roadmap for how you'll get to where you want to go. The plan will change as you progress and learn more about your customers and competition, but it will still help you stay focused and headed in the right directions. Use our business planning worksheet to help develop that basic plan.

5. Don't procrastinate. I've heard some people advise would-be business owners to not move ahead with their business until they have investigated every last detail of the business they want to start, and are absolutely sure it's all going to work and be profitable. The problem with that approach is that it leads to procrastination. No one ever really has all the pieces in place – even after they've started their business. Yes, you need to research the market, have a rudimentary plan in place and do things like get a tax id if needed, register with local officials, if required, etc. But if you try to make everything perfect before you launch, you may never get around to starting the business at all.

6. Start on a small scale before going all out. Some people believe that entrepreneurs are risk-takers. But for the most part, successful entrepreneurs don't like walking blindfolded on a limb. Instead, they take controlled risks. They test an idea on a small scale, then build on what works well, tweak what shows promise and discard the disasters.

02/05/2019

Do you want to start your own business?
Or you have one already?
We can help you out! We are UTL-Business ,and we do not believe in luck - We get work done through the art of the hustle! And we are the best, at what we do! Check out our website for more information: UTL-Business.com or contact us on Facebook or through E-Mail [email protected]
Get started today!

02/05/2019

5 TIPS FOR BUILDING AN AUDIENCE

1. Start with one. Serve one person, reach one fan, get one reader. And cherish them. Don’t despise small beginnings. They’re the only kind most of us will have.

2. Under promise, over deliver. Go above and beyond. Wow people.

3. Don’t forget to build your craft. Lots of people want attention these days for skills that aren’t really worth noticing. The countercultural thing to do is to take your time and make sure you get good before you get noticed.

4. Keep your sense of humor. Sometimes, people take this idea of reaching a tribe a little too seriously, or a little too personally. Have fun with your work. Be open to feedback. Thank people often, and let yourself play once in a while.

5. Enjoy the journey. I had a student recently message me with an exuberant update: “I just reached 50 email subscribers!” He was elated, but then got embarrassed, because he admitted that wasn’t “many” people. I chided him, saying, “No, this is exactly the way to do it. Count every reader as a blessing.”

27/04/2019

5 TIPS FOR INDEPENDENT ARTISTS

1. Selling Out Is In

The stigma is gone. You are a brand. Be the advertising. Sell your work. Sell yourself. A few musts:

a) Design a beautiful logo.
b) Print business cards with your logo, contact details, website and work (I recommend two-sided Moo cards).
c) Develop an information-rich website; share the link constantly.
d) Be socially smart — you don't have to be everywhere (Blog, Facebook, Instagram, Snapchat, Twitter, Pinterest, etc.), just be really good wherever you are.

2. Live By The Schedule

The corporate world revolves around the schedule — so should your art career. Be rigid:

Know your hours — if you paint from 10PM - 5AM? Fine, just be consistent.
Organize your day carefully: emails, social media, create, business outreach, create, emails.
Set a deadline for each piece — stick to it*.
Plan exhibitions far in advance; set milestones (work creation, promotion, work delivery, event coordination, show take-down, etc.).
Takeaway: A traditional career path does not exist for an artist — scheduling is a variable you can, and must control.

3. Everything Under Contract

Never sell a piece of art without a contract. Family? Contract. Friend? Contract. Here's why:

a) For any entrepreneur, getting paid is difficult — without a contract, it's impossible.
b) You must protect your reproduction and exhibition rights.
c) Documentation is required to substantiate, and build your market.
d) Collectors will only take you as seriously as you take yourself.
Takeaway: If someone refuses to sign a basic contract of sale, walk away... no matter how much you need the money.

4. Price Your Work Responsibly

Many artists get a whiff of success, channel Damien Hirst and triple their prices. This is wrong. You must be reasonable:

Discover what similar artists are selling for, compare careers and set a reasonable price.
Never sell a work of art for less than you've sold a similar work of art.
Supply and demand: prices go up as inventory goes down, not the other way around.
Have a plan for growth: if your market is stagnant, seek advice from a savvy entrepreneur.
Takeaway: It's more sustainable to sell five sculptures at $2000, than to sell one at $5000.

Bonus: A volume of pricing information exists online — do your research.

5. Build Your Market

When you string together a series of sales — you have built a market. For this market to stabilize and grow, you must:

a) Document all sales and transactions.
b) Establish pricing integrity.
c) Communicate with your collectors frequently — keeping them apprised of your successes.
d) Plan your future pricing, always asking, "Is this increase sustainable?"

26/04/2019

5 TIPS TO BUILD THE PERFECT APP

1. Create A Great Product

The best apps only do one thing, but they do it very, very well. It’s important that the app is original, improves on another app, solves a problem or entertains. It must be well designed, both in terms of visuals and the user experience (UX). If the app is good, everything that follows will be easier.

2. Built In-Virality

Incorporate some viral mechanism into the core functionality of the app, so each user that enjoys the app can potentially attract a network of new users. It means the app is better or more engaging when users invite friends to use it. Consider Instagram and WhatsApp: Both apps are only fun if users can get their friends to use them, too.

3. Don’t Forget Android

For most of us, the iPhone was our introduction to the smartphone and apps ecosystem, but Android is now the dominant platform with over 50 percent market share in most markets. Start with the iPhone, but Android must be part of your roadmap.

4. Consider Small Markets

Everyone wants to crack the Top 10 in the US market, but sometimes it’s easier to start in smaller markets in Latin America or Asia. The volume of installs you need to get to the Top 25 in the US is about 30 times higher than in a country like Mexico and CPIs are also cheaper.

5. Marketing Is Key…

Make sure you budget for app promotion. It’s essential to attract a first batch of users to test metrics and understand the real value of each user before continuing with more systematic campaigns.

25/04/2019

6 TIPS THAT WILL HELP YOU BEAT YOUR COMPETITION

1. Don’t sell products, provide solutions

Like it or not, folks out there aren’t searching for your brand, they’re just looking to solve a problem or find a particular type of product (unless you run Starbucks or Adidas!)

Don’t list all the benefits your product brings. Focus on the solutions. Explain to the customer in simple, straightforward terms how or why your product can help them or assist in the attainment of their goals.

Consider FedEx’s iconic slogan: When it absolutely, positively has to be there overnight. This was a clear example of addressing widely-spread anxiety about the reliability of delivery services.

Run through some market research to profile your target customer. How does your product or service – and your delivery and and price point – solve other people’s problems and make their lives easier or more pleasurable?

2. Always optimize your pricing

Dropping prices doesn’t necessarily raise sales, for instance (though it will definitely squeeze margins). If you position yourself as a premium brand, then your customers aren’t necessarily value-driven in the first place, and cutting prices could even tarnish your brand.

Consider this case study from Robert Cialdini’s seminal book ‘Influence: The Psychology of Persuasion’: a jeweller sold out of turquoise jewelry after accidentally doubling, instead of halving, the price. The inflated price tag lent the product an unwarranted cachet!

If you are a premium brand, there are ways to optimize your pricing without lowering prices. For example, offer the quality-conscious customer an ‘exclusive’ benefit that your rivals do not or cannot provide.

If you are at the value-driven end of the market, on the other hand, don’t assume slashing prices means incurring a loss. Low pricing can help you rapidly onboard a heap of new customers who may also buy other items in your shop and return again.

Context also counts for a lot with pricing. The best way to sell a $5,000 watch, for instance, could be by putting it next to a $10,000 watch. Think strategically when it comes to deciding any price point.

3. Hire friendly customer-facing staff

Yes, it sounds obvious, but it’s so very important! Whether consciously or not, people are more likely to buy a product if they like the sales assistant who’s attending to them.

While the employee’s personality obviously has no bearing on the price or your product’s ability to serve their needs is irrelevant. Friendly customer-facing staff will always attract more sales.

Be rigorous in hiring people who are genuinely cheerful, friendly and outgoing. Make sure your training program teaches them to adopt a consistently friendly approach that puts customers at ease and feel like a priority.

4. Stay open even longer
Say you’re a bricks-and-mortar store and you’re getting a rush of customers as closing time approaches… why not close up an hour later?

While this may cause disgruntlement among staff, solve this issue by getting creative with rosters. Monitor customer footfall throughout the day and week to identify your busiest periods, and staff people accordingly.

You can also reduce headcount during quieter periods to offset the higher costs and longer working hours created by your extended opening hours.

It’s a win-win!

5. Don’t make customers dig deep for a phone number

Even in the digital age, some customers will always prefer to contact you by phone rather than email or Facebook. While many online companies with tight margins eschew manned phone lines altogether, it’s worth giving customers the option of having a voice-to-voice conversation with your brand.

By all means, slash the time and cost spent responding to queries by funnelling customers to standardized, pre-existing responses on your webpage (i.e., FAQs).

But if their query isn’t listed in the drop-down menu of FAQs, then don’t make them click more than once more to find your phone number.

Put it front and center on your web page, particularly if you’re a retail offering.

‘Live chat’ bots are an inexpensive way of offering real-time communication, too.

6. Give something for nothing (or very little)

Why not give your happy customers a voucher with their purchase to redeem on your products and services? If they love what you do already, they’re only going to love you more for this.

It’s good for you because:

a) It guarantees they will return to your store again.
b) People hate to waste freebies!
c) When they return to your store to redeemr their voucher, they may buy other items, too. If your business operates online, then the freebie could be strategically timed to coincide with a special sale.
d) Oh, and guess what? Chances are customers who have received vouchers or freebies won’t stay quiet about it either, so you could enjoy some positive buzz on social media.

25/04/2019

5 WAYS TO DEVELOP LEADERS IN YOUR COMPANY

1. Hire People With the Capacity to Lead

During the interview process, look at a candidate’s experience and work ethic. Do they challenge themselves at every level? Do they go the extra mile when trying to achieve their goals? Even without a title, do they take a leadership position on projects? Lastly, do they take the initiative on projects, or do they wait to be told what to do?

2. Test New Employees Early

Once you’ve hired a future leader, remove the bubble wrap and see what they can do. Give them an assignment and some direction. Assess their creativity, organizational skills and response to deadlines. These are all critical elements in future leaders. It's important that you evaluate them and ask, Did they embrace the challenge, or did they shy away from it? More importantly, did they exceed your expectations?

3. Seek Their Input

a) One of the biggest mistakes business owners make is not seeking input from their employees. If you've taken the time to put the right team in place, then you need to have confidence in their ability to have a measurable impact on your bottom line. Don’t be afraid to ask employees, “What would you do in this situation?” It’s not a sign of weakness on your part, but rather, it reinforces your confidence in your employees and their abilities to get the job done.

b) Earlier this year, I coached my daughter’s eighth grade travel basketball team. I had nine girls on the team, and all of them will probably play at least high school basketball. They exuded confidence and played so well together. In the third or fourth game of the season, we faced a tough opponent, and the game was tied going into the final quarter. I suggested a zone defense, but a few of my players disagreed. They said we could win by playing a man-to-man defense. I replied, “It’s your game to win or lose; I’m just along for the ride.” They played it their way, and they won. In future games, I sought their input when we called timeouts, and they were happy to provide me with it. It was like watching future women leaders in action. We wound up winning the league championship this year.

4. Delegate More Responsibility

Once your employees have proven themselves, task them with additional responsibilities. Let them own projects, and give them the latitude to make decisions on their own and work with outside partners, vendors and customers. They'll make mistakes; that’s part of the education process. But they'll hopefully learn from their errors and not make the same mistakes twice. Their growth will help your business thrive.

5. Keep Them Motivated

We often hear from business owners who are worried that, after they spend time and money teaching employees about their business, those employees will leave to go work for another company. My response? “Why would anyone leave your company?”

Employees leave companies for money, better growth opportunities, personal reasons and more. As a business owner, the best defense against employee turnover is a good offense. If you hire the right people and put together a solid team of positive people, seek their input, delegate responsibility to let them prove themselves and keep them motivated, then you should keep more people than you lose.

And that’s the best investment you can make in your business.

24/04/2019

5 WAYS TO ATTRACT PEOPLE TO YOUR WEBSITE

1. Make Your Content Irresistible

a) All the promotion in the world won’t build a thriving audience if your content sucks. Truly incredible content, products or services can be your best marketing tool. Everything you do online has to start with creating something incredible.
b) Don’t be afraid to say what everyone else is thinking but not saying. Other people are probably thinking about it too, and they’ll love you for being brave enough to say something.

2. Take Your Show on The Road

a) Be everywhere (as my friend Pat Flynn likes to say). Make videos, create a podcast, represent on different social media platforms.
b) Write guest articles for other blogs. This is still one of the most effective and underused strategies for building your own audience. Just do it and stop making excuses.

3. Make Your Case Clear

a) When someone comes to your site, you have to answer the question they’ll be asking themselves: “why should I spend any time on this site instead of one of the dozens of other sites I already know and love?” You have to answer this question quickly, clearly and compellingly

4. Keep Them Coming Back

a) The best audience is a captive one. Instead of constantly relying on other sources of traffic, create your own by getting your visitors to subscribe for updates from you (focus on email first, social media second).
b) Directly ask people to subscribe once in a while. Tell ’em what’s in it for them.
Create special subscriber-only content.

5. Make it Pretty(ier) and More Functional

a) Your site’s design matters more than you think. If you have a crappy looking design, you’re missing out because too many of your hard earned visitors are leaving before they read your incredible content.
b) Design for function. What do you want your site to achieve? You want to hook your visitors and keep them coming back. Design with the end goal in mind.

UTL Business Agency

31/05/2019

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