28/08/2026
✨ BEHIND THE DESIGN: CRAFTING THE HUMO IDENTITY ✨
How do you visually connect two bustling cities through premium service? Here is a deep dive into our latest branding project for HUMO a premium personal curator and supplier bridging Bangkok and Yangon.
At Flux Edge, we believe every line and shape should carry meaning. Here is how we built the HUMO identity from scratch:
THE LOGOMARK CONCEPT
We combined three core elements to create the main icon:
1. Cargo Transportation Circle - Representing
seamless logistics and movement.
2. Feminine Flower Shape - Reflecting beauty,
premium curation, and elegance.
3. Trust Working Together – Symbolizing the
unbreakable bond and reliability between
client and supplier.
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THE LOGOTYPE GEOMETRY
The bold typography isn't just a font; it's a structural breakdown built from specific icons:
• Corner of a paper box shape
(Logistics & packaging)
• Half of a human shape
(The personal, human touch of a curator)
• High-quality square icon shape
(Premium standards)
To perfect the visual balance, we utilized the Golden Ratio method to construct a harmonious "Flower Shape Ring" featuring sleek, 3D glass-like pink elements.
The result? A brand identity built to "Bloom beyond ordinary."
What do you think of this conceptual breakdown? Let us know in the comments! 👇
