Caspian Digital Solutions Myanmar

04/01/2021

The year 2020 has brought a 360 degree change in the way people do their businesses. With significant increase in the amount of time people spend on social media, it has emerged as a prime marketing platform that cannot be ignored. If you want to up your game in social media marketing in 2021, here are top 5 social media trends you should know.

Credit to Hootsuite

Download the full 2021 Social Media Trends Report: https://hootsuite.com/research/social-trendsWatch the webinar and learn how to take advantage of the top s...

04/01/2021

How effective is your customer onboarding process?

8 out of 10 people say they deleted an app because they didn't know how to use it. (Source : wyzowl, Customer Onboarding statistics 2020)
Onboarding process of a product is the first impression which leaves a strong mark in the customer's mind. A memorable onboarding process can directly impact the rate of customer retention. Ensure that the process is not time consuming and provides just enough information to educate the clients on how they can make best use of the product.

04/01/2021

Which marketing strategy got the best results for your business in 2020?

A. Email Marketing

B. Social media marketing

31/12/2020

Do you know much data is generated on social media every single minute? Have a look at the world of information every click, share, swipe and like can create.

Source: Domo, 2020

media

29/12/2020

Do you want to get the best results out of your Facebook ads and lower your ad costs?
Get your first step right - CHOOSE THE RIGHT CAMPAIGN OBJECTIVE
Facebook shows ads to the people based on the objective selected by you. For example if you choose traffic as the objective, it shows ads to people who are likely to click on a lot of ads whereas the objective Conversions shows your ads to the people who are most likely to take an action such as purchasing a product.

So, if you want people to take an action such as providing the name and email address or phone no, you should run conversion ads instead of traffic ads.

Choosing the wrong objective not only leads to wastage of ad spend but also yields entirely different results from what you are looking for.

Follow our page to know more about social media marketing and strategy.

19/12/2020

Colour psychology and its impact on website conversions have long been an area of research for marketers. If you are creating a website and thinking about which colour scheme would be the right fit for your brand, here are some tips that could help you make a better decision.



Credit to GraVoc

Did you know that people make up their minds within 90 seconds of their initial interactions with websites or products? You probably never realized how vita...

17/12/2020

Wondering if influencer marketing is the right pick for your business? Here are 2 simple reasons brands choose influencers to grow their business:

Recommendation from someone you trust is always preferred over ads that feature strangers.

Social proof influences the way people respond to your brand and increase the credibility of your brand.

Downsides of influencer marketing:

Finding the right influencer takes a lot of time and effort

Working with the wrong influencer can cost the brand

marketing

15/12/2020

Are baby boomers an important part of your social media strategy? If your answer is no, you might just be missing on a big opportunity to get an edge over your competitors. According to the report Digital 2020 by Hootsuite, people in the age group 55 to 64 have bought something online in the past month. Increased time on social media and other digital platforms over the past few years have made the boomers an attractive demographic that cannot be ignored. Finding out new ways to reach this segment and targeting them by hobbies and passion instead of age can add a host of revenue opportunities for your business.

Follow our page to know more about content marketing, strategy, social media marketing and much more. To know more about us, click on https://caspiands.com/myanmar/

11/12/2020

Branding building requires careful development and continuous monitoring. It involves complex procedures that have to match the psychology of the target audience to make a long-lasting impression.

We possess a keen understanding of the latest techniques required to build a brand to ensure that we make a difference in the brand’s lifespan. We support our customers in brand positioning, building their identities and repositioning their brands. To know more about us, click on https://caspiands.com/myanmar/

10/12/2020

If you are wondering why images and videos should be an important part of your content strategy, here is the answer.

According to Brain Rules, people are likely to retain only 10% of the information they hear after three days but if you add an image to it, they retain 65% of it.

Visual content not only conveys a message faster but it also increases engagement and improves your chances of converting leads into customers. Keeping a good balance of text and image can make your content impactful and help your brand achieve the results you are looking for. Follow our page to know more about content marketing, strategy, social media marketing and much more. To know more about us, click on https://caspiands.com/myanmar/.

08/12/2020

What does the audience expect your brand's content to be?
The answer is :
-High quality
-Engaging
-Consistent

These are the top 3 qualities that influence the decision making of your audience more than anything else.

However, according to a study by McKinsey & Company, CONSISTENCY is the secret to customer satisfaction. A single interaction is not enough to keep the customer happy. To build a relationship of trust and gain customer loyalty, you have to be consistent throughout the customer's journey.

Follow our page to get the recent trends, updates and facts on content marketing.

06/12/2020

Website design is typically the very first experience a visitor has with your brand. Your site design can play a huge role in influencing the purchase decision of the visitors. Having a design that is simple and clean is the first step towards providing a great user experience. A simple design is easy to access, easy to navigate and loads faster as compared to a website with complex features.