Switch - Digital & Brand

03/02/2026

CATALYST is the process we use to guide our clients through their next phase of growth. It’s also the lens we regularly apply internally.

In this case study we share how we pressure-tested our positioning, sharpened our foundations, and realigned our brand with the agency we are becoming.

Here’s what that first phase revealed, and what changed as a result.

Building better business. Client: Switch Date: 27 January, 2026 Services: Identity Design, Brand Refresh Being comfortable scares us Why we ran the first stage of our own CATALYST process, and what we learned from it. Being comfortable scares us Why we ran the first stage of our own CATALYST process...

11/11/2025

Our guide to building a bulletproof strategy for development firms has just dropped. It’s comprehensive, it’s structured, and it’s yours to use freely.

Grab your PDF today.

In an age where AI tools are decimating industries left and right, development firms need to find their value – and fast. Here's how.

14/09/2025

Raising a glass (virtually!) with friends around the world. 🥃💻

For us, it’s not just about what’s in the glass. It’s about good people, big ideas, bold partnerships, and the joy of working together.

Cheers to Lewis Communications, our ICOM Network family, and making this the world’s biggest .

15/05/2025

Here's a reflection on the illusion of sustainability in the built environment, and why “doing less harm” just isn’t enough. From adaptive reuse to business architecture, the principles of long-term thinking and purposeful design matter in more ways than one. That’s the essence of our piece in Money Magazine’s Real Estate & Sustainability issue.

It’s not about what we do at Switch, but it’s absolutely about what we believe.

Read the article here: https://switch.com.mt/the-illusion-of-sustainability-in-real-estate-why-building-less-harm-isnt-enough/

29/04/2025

Furnitubes knew what they stood for. We helped make sure their audience knew it too.

This case study shows how strong strategy and consistent content can drive results that actually matter.
Read the full case study below.

See how we transformed Furnitubes' marketing, refined their brand and positioned them as industry leaders in outdoor furniture.

23/04/2025

"We don’t struggle to close deals once we’re in the room. The challenge is getting into those rooms in the first place."

Sound familiar? Many technical B2B companies have a strong offering but struggle to consistently and clearly communicate about it to attract the right opportunities.

In our latest article, Melissa explores how a Fractional Marketing Team can drive long-term growth and get you in the right rooms.

Your product is easy to understand. Your clients and customers don’t think so. Here’s why you should outsource your technical product’s B2B marketing.

11/03/2025

Stop us if these sound familiar:

• Conversations with potential clients always boil down to price
• Your clients feel like they can easily go elsewhere for the same service
• You spend a significant amount of time working on competitive pitches
• You don't have enough time and energy to work on differentiating your brand

These are all symptoms of commoditisation. We'd know, we were there just a few years ago.

Thankfully, there is a way out.

A guide that outlines the major symptoms of commoditisation in detail and, more importantly, how to escape its grip - step by step.

It only takes a few minutes to read, but if those symptoms ring somewhat true, sacrificing that handful of minutes might be the course-correcting moment your team and business needs.

Download it for free here:

This deep-dive is an ebook that outlines the four key areas to escape the commodity trap, and how to recognise when you're being commoditised.

10/03/2025

Cities aren’t defined by a collection of buildings and streets; they gain their unique identities from the collective history, values, and aspirations of their residents.

Ed delves into how these elements blend to shape a city's character over time in our latest blog post.

City branding goes beyond aesthetics. When done right, it enhances connection, resilience, and legacy, shaping urban spaces into vibrant communities for the future.

27/01/2025

Just how much does posting on LinkedIn help CEOs and Founders? Our star intern Ryan is trying to find out as a part of his studies. 🔎

If you have a couple of minutes to fill out a short survey, you can help him.

Consent I am Ryan Gatt, an MSc student at the University of Salford, Manchester, reading for a Master's in Digital Marketing. I am conducting research titled: Personal Branding for CEOs and Founders on LinkedIn. The goal of this study is to explore how LinkedIn users perceive the effectiveness of pe...

19/12/2024

When you've been in business for years, tweaking and refining your processes to achieve better results, there comes a point where you have to look at everything you've done so far and see whether there's any more road left to travel. For us, the choice to pivot to B2B wasn't easy, but it was the one that made the most sense.

But making that bold move took time, patience, and an understanding that sacrifices had to be made. We think the lessons we learned during are worth sharing.

What we can tell you is this: our bold move made all the difference. It might do the same for you, and if you need help figuring it out, we're here to help.

Your business could need more than an evolution. It could need a revolution. Make bold moves for the success of your business.