Arrow&Square

Arrow&Square An integrated comms and content agency, we work with B2B tech clients to maximise brand positioning

In the current 'business unusual', iGaming marketers need to review their entire way of working...
21/04/2020

In the current 'business unusual', iGaming marketers need to review their entire way of working...

2020. Day X. It’s business unusual as lockdown continues and we all observe social distancing measures. Yes, this has interrupted brands’ activities the world over, but we’re quickly learning and adapting to keep business going in the ‘new normal’. While everything is in flux and changing ...

Newsletters making a comeback? Have you seen increased engagement?
19/04/2020

Newsletters making a comeback? Have you seen increased engagement?

Analysis from PowerInbox found publisher email newsletter revenue marked a double-digit increase in the last two weeks of March versus the prior two weeks.

thanks Soloazar!
17/04/2020

thanks Soloazar!

(Malta).- iGaming brands are responding to CoronaVirus setbacks by diverting budgets from events to digital marketing, as seen by a number of agencies in the sector, suggests Jools Moore, director of Arrow&Square comms and content consultancy.

Something we wrote for EGR Global about how to adapt marketing activities to changing circumstances in the iGaming secto...
16/04/2020

Something we wrote for EGR Global about how to adapt marketing activities to changing circumstances in the iGaming sector.

Arrow&Square’s Jools Moore offers B2B communication advice for brands amid the coronavirus outbreak

Marketing departments are quickly adapting to the changing circumstances of business activities in 2020
16/04/2020

Marketing departments are quickly adapting to the changing circumstances of business activities in 2020

B2B agencies see increase in client spend on online sponsorships iGaming brands are responding to CoronaVirus setbacks by diverting budgets from events to digital marketing, as seen by a number of agencies in the sector, suggests Jools Moore, director of Arrow&Square comms and content consultancy. A...

Thanks guys!
09/04/2020

Thanks guys!

PR & content consultancy launches in Malta for emerging tech sector. Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for emerging tech companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus...

Thanks !
09/04/2020

Thanks !

PR & content consultancy launches in Malta for emerging tech sector Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for emerging tech companies whose marketing...

Arrow&Square mentioned on CalvinAyre.com - thanks Rebecca Liggero Fontana Calvin Ayre :) Stay safe guys!
06/04/2020

Arrow&Square mentioned on CalvinAyre.com - thanks Rebecca Liggero Fontana Calvin Ayre :) Stay safe guys!

PR & content consultancy launches in Malta for iGaming sector Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outbreak. Jo...

Thanks for posting SiGMA - World's iGaming Festival!
03/04/2020

Thanks for posting SiGMA - World's iGaming Festival!

PR & content consultancy launches in Malta for iGaming sector Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outb

Thank you Soloazar - stay safe in Argentina!
03/04/2020

Thank you Soloazar - stay safe in Argentina!

(Malta).- Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outbreak.

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Sharing brand stories

An integrated comms and content agency, we work with B2B tech clients to maximise brand positioning across trade and business media, social channels, search marketing, online video, and much more. We'll work with you to share your brand's stories and successes, helping you to grow your business.

COVID-19 With COVID-19 disrupting various marketing activities in the iGaming and emerging tech sectors, the events calendar has been particularly hard hit. Both marketing and commercial teams now need to adjust their approach to communications to offset the loss of the global events roster.

Industry events have traditionally provided a platform for networking, sharing new products and services, key messaging, thought leadership, branding and more. With the postponement of these staples in the industry calendar, marketers will need to refocus their efforts with comms and content activity to take on more heavy lifting when it comes to product and brand marketing.

Free advice During this testing period, Arrow&Square will offer free advice to iGaming companies concerned about losing share of voice while the world locks down to prevent further spread of the virus. We can do an audit of your social media presence, suggest new ways to use content marketing to connect new leads and business connections, and advise on how to approach B2B communications with trade media.