23/03/2026
Ever opened your fridge and felt silently judged by your expiring vegetables? 👀 That’s where our Blue Dragon story begins 🐉
In “JAHLI”, guilt literally walks into the kitchen as a mysterious choir appears. They chant and condemn our protaganist into preparing a Blue Dragon stir fry dish in minutes, using half-used vegetables and their delicious stir fry sauces.
As our hero chops, sears, and pours Blue Dragon’s ready-made stir fry sauce, the mood shifts, with the choir's rhythm building with enthusiasm and their judgement turns into guidance and finally, a celebration of "JIEEKOOL" 🍜
---
Client, Nectar Ltd
Brand, Blue Dragon
Concept Direction, MAKA
Video Creative Treatment, Matthew James Ellul at MAKA
Head of Production, Maria Vella
Jr. Production Manager, Mariah Bugeja
Video Creative Producer, Sean Aquilina, ,
Senior Video Creative Director, Matthew James Ellul, ,
Main Cast, Noel Zarb
Director of Photography, Malcolm Camilleri
Art Department, Caroline Curmi
Project Coordinator, Victoria Schembri, ,
Post Producer, Jake Vassallo, .jake,
1st Assistant Director, Victoria Schembri,
Casting, Nicole Cuschieri
1st Camera Assistant, Gabriel Gaviri
Gear Rental House -
Grip, Justin Stellini
Grip, Luke Micallef
DIT, Jake Vassallo
Hair & MakeUp, Elisabet Casany Pujol
Video Editor, Jake Vassallo, .jake,
Color Grading , Tharan Tandle, .tandle
Sound Design, Matthew James Borg