24/04/2026
Over the past few weeks, we had three small moments that stayed with us.
In Sliema, someone wearing a hoodie we had supplied — just as part of their everyday outfit.
At Kraków airport, a branded backpack still in use — clearly not something that had been used once and forgotten.
And in Paris, standing in line near the Eiffel Tower, one of our bottles spotted sticking out of someone’s bag.
None of these were planned. None of them were work-related.
But they all pointed to the same thing: the real test of branded merchandise happens after it’s given.
We wrote a short piece reflecting on this:
https://www.seemymark.com/2026/04/24/branded-merchandise-leaves-the-office/
Three real-life moments that show when branded merchandise actually works—when it leaves the office and becomes part of everyday life.