MYC

04/09/2026

We are taking a short break for the bridge holiday.

Our offices will be closed on Monday, 7th September, and we’ll be back and ready to assist you on Wednesday, 9th September.

03/09/2026

The brands people remember know exactly what they stand for.

Their message is clear. Their identity is consistent. Every decision has a reason behind it.

That is what it means to build a brand with purpose.

01/09/2026

AI can make marketing faster.

But faster does not always mean better.

It can spot patterns, highlight gaps and help teams work more efficiently, but deciding what matters, who to target and how a brand should communicate still needs human judgement.

In this article, Daniel Scicluna looks at why AI is a powerful marketing tool, but expertise is what gives it direction.

https://wearemyc.com/why-marketing-expertise-still-matters-in-a-world-of-ai/

Discover why human marketing expertise still matters in the age of AI, and how strategy, creativity and judgment lead to better marketing decisions.

27/08/2026

Great work needs a solid process.

We research before we create, refine before we launch, and optimise once the work is live.

Growth does not happen at the end of a single step. It comes from consistency across every stage.

25/08/2026

You can introduce a better system, train everyone properly and still find people quietly going back to the old spreadsheet.

Usually, the issue is not the software.

Change can make capable people feel like beginners again. It can challenge confidence, trust and the way someone sees their own role.

And sometimes resistance is not defiance at all. It is feedback.

The better question is not, “How do we make people accept this?”

It is, “What does this change feel like it is taking away?”

Simon Attard explores the psychology behind change, why resistance happens, and why adoption starts with trust, not technology.

https://wearemyc.com/why-the-best-new-system-still-loses-to-the-old-spreadsheet/

Author: Simon Attard

23/08/2026

Standing out gets attention.

Building connections creates trust.

Growth happens when the two work together.

18/08/2026

Your brand is more than a fancy AI-generated logo.

It is how people recognise you, remember you, and decide whether to trust you. It deserves thought, consistency, and a clear sense of direction.

17/08/2026

Storytelling helps people understand, remember and trust a message. Here is why stories often outperform feature lists, where they fail, and how to use them well.

Storytelling outsells features because the brain files stories and forgets specs. Here is the psychology, the honest limits, and how to use it well.

09/08/2026

A strong digital campaign starts before it goes live.

It begins with identifying the right audience, finding the right message, and developing a creative campaign that connects people with your brand.

05/08/2026

A strong website does not happen by accident.

It comes from understanding your business, focusing on what your audience needs, and making every part work together.