Luciano Borg SEO

SEO stands for Search Engine Optimization - the online marketing activity focusing on boosting a website's online visibility. Having a website that does not rank in the SERPs (Search Engine Results Pages) is like promoting a shop that is nowhere to be found. Many times businesses focus on improving the user experience of a website - which is very important - while completely ignoring SEs (Search E

ngines)! As an SEO Specialist I make sure that your website is optimised to attract "relevant" traffic by conducting detailed Keyword Research in accordance to Geo-Location (Google.com / Google.com.mt / Google.co.uk), Language, etc, and then optimizing the Meta Data (visible only to search engines) as well as on-page text to boost rankings. Since there is no "SEO standard" - like there is for web developers, web designers, etc - many big companies are "cheated" out of thousands of euros each year by people who claim to have SEO knowledge. Worse still, not only do they pay money for nothing, but they may even suffer a worse faith as Black-Hat SEO may throw their website into Google's Sand-Box, or are completely de-indexed (removed) from Google and other major SEs. For this reason, I conduct SEO lectures developed for each particular company so that Directors and Managers can make sure that their SEO company or full-time SEO employees really and truly have sound knowledge of SEO. For more information about SEO please do not hesitate to contact me.