True Lead Generation
(ILL) has been generating high quality traffic to the iGaming industry for more than 10 years. Humbly beginning during the poker boom of the mid 2000’s and growing rapidly over the last years into one of the market leaders across casino, sportsbook and poker. ILL is in another quick growth phase as it looks to build organically and via acquisition, adding true talent to its team in Malta and abroad. Our vision is to be the best at what we do and continue to drive the iGaming industries’ marketing forward, enabling real growth for both Innovation Labs and their selected partners. ILL is a company within Gaming Innovation Group (GIG), a publicly traded company on the Olso stock exchange. For ILL being part of such an innovative iGaming group, which is successfully striving to improve the industry’s offering as a whole, gives ILL a unique competitive advantage via an insight into the iGaming customers complete journey. GIG runs both I Gaming operators as well as it’s own iGaming platform (iGaming Cloud) which gives us the ability to be ahead of the trends and identify what works for the iGaming operators and what does not from a online marketing perspective and we can tailor and innovate our work to match this.
