Rockz Comm

Rockz Comm I am, Ziyaad Pondor, the person behind Rockz Comm has over 15 years of experience in the advertising and design field.

We offer graphic design services including; branding, logo design, web design, advertising, editorial design (magazine and newsletters), social media marketing design, conceptual thinking and more. I have spent 8 of those 15 years as an Art Director and Head of Design in big advertising agencies.

It is always great pleasure and pride that designers experience when they see their projects and concepts taking form an...
19/05/2022

It is always great pleasure and pride that designers experience when they see their projects and concepts taking form and making a difference in society.

In 2021, I had the chance to develop the logo and branding for the Coral Restoration Project, an initiative under the aegis of UNDP Mauritius to restore and regenerate our great sea resources.

I was commissioned by Winner’s to develop a new and consistent design system for their social media platforms. Previousl...
12/01/2022

I was commissioned by Winner’s to develop a new and consistent design system for their social media platforms. Previously, Winner's Facebook posts were done in a haphazard way, thus creating confusion on the branding of the supermarket.

Consistency is one of the key aspects of building a brand and making it recognizable in one go. Consistency does not mean boring and repetitive but having some key elements to link the design to the brand and its previous communications.

I have developed a sophisticated yet easy-to-use design system that can be easily manipulated by designers or non-designers with a basic knowledge of design software.

The design system I have created has 2 important parts, firstly to make the branding of Winner’s always visible and consistent with the W’s in the tab. Secondly to give a space for content creators to develop their designs without constraint.

This final social media design system is both uniform in its structure and freeform in its application to multiple sections and content.

https://lnkd.in/gX-8N2Fu

When Sweta contacted me for the branding of her new business, SWETS, I was reading the Redwall Abbey series. There was t...
13/08/2021

When Sweta contacted me for the branding of her new business, SWETS, I was reading the Redwall Abbey series. There was this scene of a swan, majestic and imperious gliding on the river.

As I was researching and doodling for the logo design, the form of a swan started to emerge in the monogram of SF (Swets Fashion). And this was the perfect representation of Swets as they sell elegant and confident clothing to working ladies.

This is one of the most elegant symbols that I have designed and I am very happy that my client loves it.

As designers and creatives, our environment and how we are cultivating ourselves will always impact our works.

During the last quarter of 2020, I was contacted to do the design of the signages for Beau Plan Smart City. As I created...
03/08/2021

During the last quarter of 2020, I was contacted to do the design of the signages for Beau Plan Smart City. As I created the branding of Beau Plan, I was the ideal person to carry forward with this project.

But at first, I wanted to reject this project as it was very big for a freelance designer and I have never undertaken the design of signages at such a scale. Finally, I could not refuse this challenge to grow and put my marker on this beautiful project in the north.

I started with more than 2 weeks of research and analysis of the best signage systems around the world and the world of Beau Plan. My conclusion was that I needed a create not just different signages but a complete and integrated wayfinding system that combines the history and culture of Beau Plan and its more modern brand identity.

The I-beams refer to the historical sugar cane factory on which the more modern signs are held just as the new smart city is supported by the long history of the group.

The first function of the wayfinding system is to direct people and vehicle to their destinations but it also serves to make the brand of Beau Plan more visible in and around the smart city.

The biggest takeout for me about his project is the experience gained in creating an innovative wayfinding system on such a big scale.

02/08/2021

Graphic Design,Art Direction,Branding

Branding and stationery design for Chapter 7.
27/01/2021

Branding and stationery design for Chapter 7.

Logo design and packaging design for Dodolux, a new player on the paint market.
27/01/2021

Logo design and packaging design for Dodolux, a new player on the paint market.

Concept and design for Winner's EOY 2020 donation campaign.
27/01/2021

Concept and design for Winner's EOY 2020 donation campaign.

Textbook design and layout.
24/11/2020

Textbook design and layout.

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Main Road
Camp Diable

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