22/08/2026
Za pricelist as a creative nzopanda pake..worse you post it in public.. aaah
I got time to defend my statement today.. bring your substantial arguments no insults ..
Question: Why do you always say you don’t put your pricelist in public?
Answer: Because I’m not selling a flyer, an animation, a campaign or a design. I’m selling the thinking, strategy and outcome behind the creative work.
This is especially important in the creative business I’m in. When you put a pricelist everywhere, people see the number before they understand what they are actually paying for. The moment they see the price, the conversation quickly becomes, “Who can do this cheaper?” instead of “What will this do for my business?”
For me, whether I’m working on a campaign, a flyer, an animation, a social media advert, a corporate video, branding or a full creative project, I first need to understand the problem, the brief, the audience and what the client is trying to achieve. Two flyers might look like two flyers on paper, but the thinking, strategy, ex*****on and expected outcome behind them can be completely different.
That’s why I don’t believe in walking around with a public menu that says, “Flyer = this much, Animation = this much, Video = this much.” Creativity doesn’t work like buying a bottle of water. You can’t always price the output before understanding the assignment.
And this is something I’ve learned from being in this creative business for years. Don’t make the price the first thing people understand. Make the value the first thing they understand.
Show them the problem. Show them what you’re proposing. Show them what the creative work is supposed to achieve. Then show them the investment.
Once the client understands the value, the number makes more sense. Without value, almost every price feels expensive.
I’m not saying creatives shouldn’t have prices or shouldn’t know exactly what they charge. Know your prices. Know your costs. Know your worth. But there is a difference between having a pricing structure for your business and putting a public pricelist in front of everyone before they even know what you can do for them.
By the time I give a client a quotation, I want them thinking less about “Can someone do this cheaper?” and more about “Is this the right person to solve this problem?”
people or clients.. don’t always buy the cheapest creative option. They buy the option that gives them the most confidence that the problem will actually be solved.