Lunes 9am - 5pm Martes 9am - 5pm Miércoles 9am - 5pm Jueves 9am - 5pm Viernes 9am - 5pm

Magic Hammer

Casa
Mexico
Mérida
Magic Hammer

El Estudio de animación de personajes de Mexico

24/05/2026

Balam is an animated short film that explores the richness of Mayan cultural heritage through a visually stunning adventure filled with symbolism. Produced by Magic Hammer Studios and directed by Guillermo Casarín, the project was born to celebrate ancestral traditions by reinterpreting them through a contemporary animation language.

The story blends fantasy, mythology, and self-discovery, taking the audience on a journey connected to symbols and landscapes deeply rooted in the Mayan worldview. Through meticulous art direction and narrative, the short film creates an immersive experience that highlights both the mystical and human sides of this culture.

Since its release, Balam has made a significant impact on different international festivals, earning multiple awards and accolades for its visual quality and artistic vision. Furthermore, the project stands as a testament to the rising animation talent emerging from Yucatán, proving the region's potential to produce high-level animated stories with global reach.

24/05/2026

Pastelería Lety, a brand proudly 100% from Monterrey, entrusted us with the kind of project that gets us excited from the very first brief: bringing their "Nevaditos" campaign to life through a full 3D ex*****on.

At Magic Hammer, we conceptualized and developed a unique visual universe, creating original characters to build a fun and endearing narrative around the product. The story was crafted to keep the cake as the centerpiece, integrating it organically into our custom-designed world.

The project involved a complete production pipeline: character and environment modeling, rigging, character and camera animation, lookdev, and sound design to elevate the experience. Additionally, we conducted on-site filming at their stores to complement and enrich the final piece.

The result is a spot that blends storytelling, design, and technical expertise, connecting with the audience through a stunning visual universe that stays true to the brand’s essence.

23/05/2026

As part of a collaboration with d14s, Magic Hammer contributed to a 30 second commercial for the US market, showcasing the new packaging of Hydrolit's iconic bottles. Working from mechanical blueprints, our team took on the full 3D pipeline for the product modeling, texturing, and animating the bottles to bring the new design to life with precision and detail.

Our work spanned the creation of multiple product shots throughout the spot, as well as the final closing sequence, where the bottle takes center stage and leaves a lasting impression on the viewer. The result is a clean, polished, and technically accurate representation of the product that highlights the fresh new look of the Hydrolit line.

23/05/2026

We had the opportunity to collaborate with Saba, BBDO, and Santos Films on a project featuring Regina Blandón. It was a highly rewarding project that allowed us to dive deep into the full post-production and VFX workflow.

We developed custom transitions to enhance the film's flow, alongside rotoscoping and tracking for supers to ensure every graphic element felt perfectly integrated. We also led the VFX supervision during the online phase, ensuring visual consistency and a flawless finish.

Additionally, we developed the 3D logo, designed to feel like a natural part of the video's universe. Overall, it was a comprehensive project where we focused on the fine details to deliver a solid and well-executed result.

22/05/2026

We collaborated with .tv and director Mariana Ros on a 10-second spot for Bimbo. At Magic Hammer, we focused on recreating 3D flaxseeds, designed to blend organically within the set.

Additionally, we handled tracking and rotoscoping based on the needs of each shot, ensuring every element coexisted naturally with the scene. The flaxseeds serve as a key visual resource that enhances the environment and helps build a unique universe within the piece.

21/05/2026

A project born from the perfect collaboration between Magic Hammer and agency D14S during the case video era in Mexico. Winis gave our team the creative freedom to push boundaries and develop an animation style that was playful, dynamic, and full of energy. Working from the assets and materials provided by the agency, we crafted a distinctive visual language that felt fresh and unique to the brand. The process involved building the animation from the ground up and then seamlessly tracking and integrating specific scenes requested by the client blending creativity and precision to deliver a final piece that was as technically solid as it was visually engaging. The work was recognized on one of the biggest stages in the industry, earning a Bronze Lion at Cannes.

21/05/2026

We collaborated with director Mariana Ross and the production company Gato TV on a project where we had the opportunity to develop hyper-realistic 3D "Gansitos" for seamless integration into their commercial.

The Magic Hammer team managed the entire digital creation process, starting with the detailed modeling and texturing of the product to faithfully replicate its visual essence. This was followed by rigging and animation to give the "Gansitos" movement and personality within the piece.

Finally, we handled the rendering and integration into the original plates, performing tracking and compositing to ensure the 3D elements blended naturally with the filmed footage, achieving a credible and visually striking result.

20/05/2026

A 13-second cinematic experience crafted entirely with artificial intelligence. This spot for Botran rum pushes the boundaries of digital creativity every element you see, from the bottle and glasses to the carefully choreographed camera movements, was conceived and generated using AI. No traditional sets, no physical props, no conventional filming. Just pure creative vision brought to life through cutting-edge technology. The result is a seamless, visually rich piece that honors the premium essence of Botran Añejo while showcasing the limitless possibilities of AI in modern advertising production.

20/05/2026

Years of training a dog for the perfect take.
Hundreds of shots to catch one clean jump.
Hours in post to make it shine.
We do it all in a fraction of the time.
Made by machines. Directed by humans

20/05/2026

For this PepsiCo project, we were a key part of the ex*****on, working closely under the direction of Mariana Ross. This collaboration allowed us to align every visual detail with a clear and powerful vision.

We handled the 3D development, modeling the core products—from the bags to the Doritos themselves—and building a custom visual universe to reinforce the campaign's concept. A standout element was the creation of the fuses, designed to mimic dynamite, which we integrated into both the products and various scenes.

To achieve a solid result, we performed precise tracking and rotoscoping on the live-action footage, seamlessly incorporating these elements into the shots. Furthermore, we added a layer of VFX to enhance the characters and push the concept into a more sensory space: adding condensation on glasses, skin redness, and other fine details that transmit the sensation of intensity, heat, and fire.

The result is a high-energy piece where the digital and real worlds coexist, boosting the narrative and elevating the project's overall impact.

Dirección

Calle 39 #354 Por 28 Y 30 Colonia Emiliano Zapata Norte
Mérida
97129�

Horario de Apertura

Lunes	9am - 5pm
Martes	9am - 5pm
Miércoles	9am - 5pm
Jueves	9am - 5pm
Viernes	9am - 5pm

Página web

http://www.magichammer.com.mx/

Notificaciones

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