20/01/2026
Reflect Room is a Barre and Pilates studio located in Mérida, Mexico, conceived as a space where body and mind align. Its brand identity is built around balance, expressed through a clean, conceptual, and minimalist graphic system, where visual elements abstractly represent this connection.
The black-and-white color palette is complemented by a blue accent that symbolizes calm, mental peace, and clarity. Typography plays a key role by combining serif and sans serif typefaces with equal prominence, creating a precise visual balance. This typographic dialogue defines a graphic style that exists in a middle ground, consolidating a harmonious, contemporary brand aligned with its philosophy of inner alignment.
Full Project on Behance (Link in Bio)
Branding for:
Naming / photography by: Olimari Baeza /
logosai