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Trendsétera

Casa
Mexico
Mexico City
Trendsétera

Marketing Boutique

05/10/2026

For six decades, Levi’s has been part of Mexico’s cultural landscape, moving through different generations, scenes and creative communities along the way.

For its 60th anniversary in Mexico, the brand turns to 60 people whose work and perspectives reflect the many worlds that shape the country today.

A portrait of where Levi’s has been, where Mexico’s creative culture is now, and the people connecting the two.

23/09/2026

A warmer city transforms far more than its climate: it reshapes everything from roof design and water management, to fire protection and risk assessment.

Reflective roofs, passive cooling, atmospheric water technologies, wildfire detection, climate intelligence and parametric insurance are beginning to appear around these changing conditions. What matters is where they begin to alter expectations: when a building is expected to regulate its own temperature, when a home is valued partly by how independently it manages water, or when climate data becomes part of how a property, journey or business is assessed.

Global spending on adaptation is already estimated at around $190bn a year, while comprehensive adaptation could reach around $1.2tn annually in a 2°C scenario. Around that demand, categories such as adaptive buildings, thermal materials, climate intelligence and specialised insurance are beginning to take shape.

The more interesting question is what happens before these categories become ordinary.
What will people come to expect from the places, products and services around them as the climate changes?

18/09/2026

An audience can become the starting point for something much bigger than the number it represents.

As people connect around shared interests, new conversations, ideas and possibilities begin to emerge.

The opportunity is in knowing what to notice.

15/09/2026

Some stories become part of how the world works.

They evolve with the people, ideas and systems around them, opening new ways to connect and move forward.

The story continues to unfold.

07/09/2026

Legacy lives through interpretation.

As Levi’s marks 60 years in Mexico, we’ve had the opportunity to be part of translating its legacy into the present.

Across the worlds it has entered and the new contexts it continues to explore, Levi’s shows how a brand can keep its history moving through culture.

31/08/2026

Mexico’s holiday season has always had its own economy of desire.

Certain purchases become easier to justify when they arrive with a ritual, a gathering or a moment worth marking. A bottle for the table, a fragrance chosen for someone else, an elaborate meal at home or something saved for the final days of the year can carry a value that extends beyond the object itself.

In Mexico, this seasonal shift takes place alongside a consumer becoming more deliberate about where and how money is spent. This is the territory behind The Price of Wanting, our exploration of what makes a desire feel worth the spend as we move towards 2027.

The most interesting question may sit somewhere before the purchase itself: What makes a desire worth the spend?

30/07/2026

A Seoul-inspired streetscape brought the energy of K-pop, Korean flavours and contemporary culture to the heart of Mexico City.
Stepping through the entrance revealed neon signs, hotteok stalls and a community fluent in the same cultural language. The journey brought together media, creators and guests around a collaboration that found a distinctly local expression while remaining true to its origins.
The arrival of OREO x BTS became an exercise in cultural translation. Every space, conversation and encounter shared the same purpose: to give a global story a setting where it could genuinely belong.
That was Trendsétera’s perspective: creating the conditions for an international campaign to feel, if only for an evening, as though it had always been part of the city.

20/07/2026

Not every audience becomes a conversation.

At Trendsétera, we’re interested in the profiles that people don’t just follow, they respond to, build on and carry forward.

Those are the spaces where brands have the opportunity to create relevance instead of simply gaining visibility.

09/07/2026

In Xochimilco, not everyone earns a seat on the trajinera. We chose those who carry culture in their skin and represent what Smirnoff celebrates: authenticity and good company, honoring the roots of this place and sharing a responsible, conscious celebration. The best lineup for an unforgettable moment.

17/06/2026

Anticipation, connection, and participation drive the main conversation. Panini knows how to make every moment count.

For the 2026 launch, the communications strategy was designed to turn those behaviors into earned relevance, creating momentum before the tournament had even begun.

Dirección

Horacio 124/1001
Mexico City
11560

Horario de Apertura

Lunes	9am - 6pm
Martes	9am - 6pm
Miércoles	9am - 6pm
Jueves	9am - 6pm
Viernes	9am - 6pm

Página web

http://www.trendsetera.com.mx/

Notificaciones

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