28/03/2026
Where Mexico’s most celebrated flavors come together.
Sabores Polanco is one of the city’s most iconic culinary festivals, bringing together top chefs, restaurants, and brands in a celebration of gastronomy, culture, and experience.
Within this vibrant ecosystem, we designed and executed the Santander VIP Area, an elevated space that offered a more curated way to experience the festival.
From the moment guests arrived, they were welcomed into a seamless journey, with private access, personalized hospitality, and an atmosphere designed for connection.
Aeroméxico Rewards surprised guests with point-based activations, turning moments into future journeys and reinforcing the idea of continuing to explore beyond the festival.
Santander Unique Rewards pampered their clients with crafted mixology of autor, in collaboration with Tequila 1800, where each cocktail became an extension of the brand’s sophistication and sensorial depth.
Live tastings by Taquería La Once Mil, slow pours of wine and cocktails, lounge moments overlooking the festival, spontaneous toasts, and DJ sets created a rhythm that felt both intimate and alive.
Every detail, from branding integration to guest flow, was carefully crafted to position Santander not just as a sponsor, but as the facilitator of a premium experience.
Because true luxury is not about being apart from the moment,
it’s about experiencing it differently.