Tidok

09/11/2019

Digital advertising and politics are checking their own terms.

Political advertising on platforms isn't new but the 2020 election is spurring a debate as to if it belongs there or not.

05/11/2019

Globally, programmers sell most of their advanced TV inventory through open auctions, at 41%.

Despite the rise in programmatic TV offerings, the majority of advanced TV ad impressions are transacted the old school way, according to Google.

02/11/2019

Here are some insights about he future of programmatic advertising and data-driven decision-making to better reach consumers.

VP of Strategic Partnerships at LiveRamp talks about the future of programmatic advertising and data-driven decision-making to better reach consumers.

31/10/2019

Over the last year, the digital marketing arena has witnessed some dramatic changes.

Over the last year, the digital marketing arena has witnessed some dramatic changes

24/10/2019

New competitor on the programmatic race.

Roku’s acquisition of demand-side platform Dataxu is expected to help the company entice more advertisers to buy ads on its connected TV platform.

15/10/2019

By cutting out operational inefficiencies, The Financial Times hopes to make programmatic ad revenue account for a larger part of the digital ad pie.

11/10/2019

The IAB Tech Lab is proposing technical standards it hopes will ready its members for the fast-approaching .

Changes are coming next year.

08/10/2019

As Europe’s strict stance on internet privacy continues to gain traction across the globe, advertisers are struggling to balance their need for audience targeting.

New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off?

02/10/2019

The best ads are those that respect the audience’s interest, time and attention.

More and more, marketers and publishers are reaching the seemingly counterintuitive conclusion that fewer ads on a webpage can translate to more revenue and ROI. They're not wrong — advertising is worth more when it stands out.

02/10/2019

The answers that publishers and ad buyers need.

Google is ready to roll out fully, having determined that publisher revenue hasn’t suffered after running its tests.

30/09/2019

For many newsrooms, paying subscribers have replaced pageviews as the key barometer of success.

For many newsrooms, paid subscriptions have replaced page views as the key barometer of success.

25/09/2019

German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update.

German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default.