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Locaria

Locaria is a global multilingual content activation agency. We blend insight, data, talent and technology to take your global content further.

Locaria is a global multilingual content activation agency which specialises in supporting in-house marketing and e-commerce teams, media agencies and creative production houses.

10/06/2026

A new chapter for Locaria Academy🎉

Our third cohort has landed and we couldn't be more excited to welcome them in.

Each one brings their own story, their own spark and their own ambition, and we can't wait to see what they achieve.

The adventure is just getting started.
Welcome to Locaria!

08/06/2026

AI is changing how global brands scale multilingual content.

More markets. More channels. More formats.

And now, more pressure to make content clear, consistent and discoverable by LLMs.

In our recent webinar, Rachael Bradley, Odile Berthon and Lorraine van den Biggelaar looked at what global marketing teams need to get right as AI becomes part of multilingual content delivery.

The opportunity is significant. But scale only works when content systems, market insight and brand governance are connected.

Watch the full webinar on YouTube through our link in bio.

08/06/2026

From "One Master Fits All" to 1,000+ Variations.

In 2025, the demand for content exploded. Brands no longer need just a single campaign; they need thousands of personalised assets delivered at speed.

But how do you scale up without watering down your brand?

VP of Content & Creative Adaptation Oksana Matchuk explores the new era of Creative Adaptation: Why AI is great for "technically correct" assets, but fails at emotional resonance.

The rise of the end-to-end "Content Supply Chain."

Why "blandness" is the biggest risk for 2026.

🔗 Read the full piece here: https://lbbonline.com/news/Where-Creative-Adaptation-Is-Heading-Next-Year

03/06/2026

Distance means nothing when your team is this connected.

Different languages, different cities, one unstoppable team.

From Mexico to London and plenty of places in between…here’s a little hello from all of us👋

31/05/2026

The case for centralised creative operations has changed.

For years, the decision was largely about control, consistency, budget and resource. Centralised models helped protect the brand, while local models helped protect market relevance.

But global content systems have become more complex. More markets, more formats, more channels and more fragmented workflows have made creative adaptation harder to manage, measure and scale.

AI, automation and new adaptation tools are shifting what can now be done centrally. Not as a replacement for local insight, but as a way to create a more connected model: one that improves speed, governance, visibility and creative consistency, while still making room for cultural nuance.

In these two articles, Locaria’s Global Growth Director, Simon Ambrose, explores why 2026 is pushing global brands to rethink creative operations, and what it takes to build a centralised model that works in practice.

👉 Find both articles via the link in bio.

18/05/2026

More AI input = Less control.

As generative AI reshapes marketing, the brands that win won't just be the fastest, they’ll be the safest.

From "tiered quality governance" to navigating cultural nuance, our Associate Director Rachael Bradley explains why human oversight is the ultimate brand safety net.

Check the full article here: https://www.thedrum.com/opinion/with-ai-now-table-stakes-good-language-use-provides-the-edge

14/05/2026

A brand name isn’t just a word.

It’s a story, a promise, and sometimes even a bridge between cultures.

The right words can inspire, connect, and stick in your mind.

Read the full article here: https://locaria.com/why-words-matter-the-power-behind-brand-names/

11/05/2026

Are you based in Kyiv, Ukraine?

We are looking for an Audio Producer who thrives on being the go-to person for both internal teams and clients, taking projects all the way from the first brief to the final delivery.

Is this your next role? Or do you know someone who should apply?
👉Apply here: https://www.linkedin.com/jobs/view/4409077236/

05/05/2026

Donuts, fish, eggs, and cockroaches.

Not your typical ingredients for life advice, and yet somehow, Italians made it work.

There is a whole lesson packed into each one of these phrases. Try translating them word-for-word, and you get the definition, but not quite the point.

That is what untranslatable words are really about.

04/05/2026

Our team was at Marketing Procurement iQ on 24 to 25 March, discussing why AI is putting centralisation back on the agenda for scaled adaptation.

One thing came through clearly. AI can unlock real efficiency across language, voiceover and visuals. But it does not remove complexity on its own.

That is why centralisation is about more than cost. It is about creating workflows, governance and testing that help global content work properly in-market.

Big opportunity. Better results for the teams that build the right systems around it.

Dirección

Mexico City

Página web

https://linktr.ee/locaria.global

Notificaciones

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