Futura

Futura We are a creative and design studio based in Mexico City. We specialize in resource optimization paying attention to every detail.

Born in 2008 as an Independent Design Studio, Futura is a boutique-like workshop that seeks to redefine the Mexican design values, maintaining functionality, wit and charisma. Nowadays our HQ is based in Mexico, but we have clients all over the world

Manual de cosas que no salieron.Montevideo, Uruguay—No vengo a celebrar logros ni a dar fórmulas.Vengo a repasar todo lo...
13/10/2025

Manual de cosas que no salieron.
Montevideo, Uruguay
—
No vengo a celebrar logros ni a dar fórmulas.
Vengo a repasar todo lo que pudo salir mejor: los intentos fallidos, los proyectos que se quedaron en pausa, las ideas que se desinflaron en el camino.

No estaba perdido —solo caminaba por lugares que no conocía, tratando de entender por qué algunas cosas simplemente no salen.

Y en el fondo es así: Nunca terminas

Nos vemos en Montevideo con personas maravillosas.
Las entradas están en .uy
Y bueno… el 19 también cumplo años, así que si sale mal, al menos habrá torta.

You know how you realize you’re not young anymore?When you wake up before 7am every single day.When your lower back ache...
22/09/2025

You know how you realize you’re not young anymore?

When you wake up before 7am every single day.
When your lower back aches after a transatlantic flight.

But it’s not all bad — you also realize it when you finally get along better with your parents, or when your priorities shift toward the people who matter most.

And then, sometimes, there’s a different kind of reminder: when you’re named a judge for something you once dreamed of entering yourself. Something you missed because, by the time you had the chance, you were already “too old.”

That’s how it feels with Young Guns. Today’s the last day to submit your projects — and while I never got to compete, I now get to help shape the path for those who will.

—
Facebook:
X:
Instagram:
LinkedIn: One Club for Creativity
TikTok:

Open Call for Young TalentsHay trabajos que no se muestran porque el momento se atraviesa o porque nadie sabe que existe...
04/07/2025

Open Call for Young Talents

Hay trabajos que no se muestran porque
el momento se atraviesa o porque nadie sabe
que existen.

En Futura vamos a seleccionar 4 jóvenes
de Argentina o Latinoamérica para otorgarles
un acceso que les permita participar en
Young Talents by LAD.

Si crees que tu trabajo —o el de alguien más— debería estar acá, mándalo.
—
Portafolios → [email protected]
—
Cierre de la convocatoria:13 de julio.
Resultados: 18 de julio
+ info:

En ocasiones lo que persiste en el ruido no es lo más nuevo, sino lo que aún busca su forma.O quizá sólo lo que insiste....
12/06/2025

En ocasiones lo que persiste en el ruido no es lo más nuevo, sino lo que aún busca su forma.
O quizá sólo lo que insiste.
Si conoces a alguien joven, todavía fuera de foco, cuyo trabajo deba cruzar esta estática, mándalo.

—

Some of the noise we hear has been traveling far longer than we think.
Most of it goes unnoticed.
If something — or someone — should not be, let it pass.

If something should be seen, send it through.
Portfolios → [email protected]

We like it better when things are discovered for what they are — not for what they promise to be.Thrilled to see Lila Ta...
28/03/2025

We like it better when things are discovered for what they are — not for what they promise to be.

Thrilled to see Lila Taqueria featured on the 50 Best Discovery list — a collection shaped by global experts highlighting places that leave a mark, even if they’re not (yet) on the main list.

We designed its identity and collaborated on key spatial interventions, always guided by the clarity and vision of Shaw Lash.

What makes this even more meaningful is knowing we both share the same respect for something as simple — and essential — as a good tortilla.

More projects together are already in the works, and that brings us even more joy.
—

As kids, we turned the ordinary into something extraordinary—a branch became a sword, a shadow an ally. Koo Balance foll...
04/02/2025

As kids, we turned the ordinary into something extraordinary—a branch became a sword, a shadow an ally. Koo Balance follows the same logic, but through design. These adaptogen and functional mushroom bars don’t just fuel the body; they lend an invisible hand to navigate the day. More than just illustration, the visual language transcends representation, bringing to life a world where energy, focus, and balance take on a tangible form—where what nourishes also inspires. A kind of magic realism, but for packaging.

—
Koo Balance, designed by Futura
Creative direction by
Illustrations by

GFA is a project with a clear objective: to establish its presence in Major League Soccer while remaining true to its Eu...
29/01/2025

GFA is a project with a clear objective: to establish its presence in Major League Soccer while remaining true to its European football roots.

With a commitment to player development, GFA focuses on shaping athletes through a methodology that blends structured training, tactical intelligence, and technical refinement. At the same time, it aims to connect with Houston’s Hispanic community, recognizing the cultural and sporting influence of football in the region.

The academy is inspired by the pursuit of space exploration, a nod to its proximity to NASA. This vision translates into an ambition to push boundaries, refine talent, and establish a lasting identity within the American football landscape. More than just a team, GFA has been the ignition point for something far greater. Stay alert.

Global Football Academy, designed by Futura.
2022 ®
—

Designed before, redefined in 2020. Crafting Ahal’s evolution has been a journey of growth—ours and theirs. Grateful for...
10/01/2025

Designed before, redefined in 2020. Crafting Ahal’s evolution has been a journey of growth—ours and theirs. Grateful for the trust and the chance to build brands that stand strong, true, and unmistakably Mexican.

, a brand designed by Futura
2020®

Las cosas son como las recordaremos, no como sucedieron.En una época donde todo se repite, esta patria indomable se nieg...
11/09/2024

Las cosas son como las recordaremos, no como sucedieron.

En una época donde todo se repite, esta patria indomable se niega a rendirse. Aquí, la memoria desafía lo homogéneo y el Caribe narra historias imposibles de clonar. La mexicanidad se alza como un recordatorio eterno: somos lo que no se olvida, lo que no se puede replicar ni en sueños.

Dirección de arte
Iván Futura

Producción
Futura

—
Fotografía
Carlos Rodriguez aka Caroga

Auxiliar
Vane Franco

Fotografía aérea
Pedro Calavria

Fotografía documental
Julieta Colazo (Documental)

—
Locación
Hotel Panamera
Tulum, México

—
Props
Utilitario Mexicano

When a designer’s daily coffee run becomes a love affair with a spot in Mexico City, collaborations become imminent. Thi...
16/04/2024

When a designer’s daily coffee run becomes a love affair with a spot in Mexico City, collaborations become imminent. This is how our journey with Raku began - from being our favorite cafe to receiving the invitation to design their brand.

Inspired by Japanese gastronomy and ceramics blended with Mexico’s local coffee scene, we began to craft Raku´s identity. We aimed to give the brand a solemn yet relaxed feel to it: we take coffee seriously but we love a good time. So, our mascots were created to help communicate this feeling. The majestic Snow Monkey and the carefree Capybara portray our favorite activity: dipping ourselves in good coffee and savoring the simple joy it brings.

Raku, this café wasn’t brewed by capybaras in any Japanese mount by the banks of the Fuji River. It’s designed by Futura. 

—
Best coffee in town
by Raku

Branding, Editorial Design, Art Direction, 3d Art
by Futura

After launching our Items by Futura Store, we got some exciting news – Dos Equis Lager, one of the biggest beer makers i...
04/03/2024

After launching our Items by Futura Store, we got some exciting news – Dos Equis Lager, one of the biggest beer makers in Mexico, reached out to commission us for an exclusive collaboration during Pride Month.

The ‘X’ in XX Lager was combined with the use of the ‘X’ as the gender-neutral alternative in Spanish, establishing the base for the pride campaign.

Given that representing inclusivity was our core purpose, we brought in members of the LGBTQ+ community at Futura to help lead the project, as they contributed fresh and relevant ideas, ensuring that the results were representative of the values of Pride Month and aligned with XX Lager’s vision.

Somxs todxs, Pride Month Wear, proudly designed by Futura
—
🌈

Saigoncito, the first Vietnamese Banh-Mi street food stall in Mexico City. In Vietnam, much like in Mexico City, street ...
29/01/2024

Saigoncito, the first Vietnamese Banh-Mi street food stall in Mexico City.

In Vietnam, much like in Mexico City, street food is everywhere. When designing Saigoncito´s identity our goal was to incorporate typical staples of the Vietnamese graphic language. Our chunky-typographical logo and adorable Banh-mi eating illustrated characters, blend the visual richness of their intense and exciting street food culture, into our brand’s personality.

Saigoncito, where Mexico and Vietnam unite by the love for coriander and sriracha.
—
Branding, Editorial Design, Art Direction, 3D
by Futura

Dirección

Mexico City

Horario de Apertura

Lunes 9am - 6:30pm
Martes 9am - 6:30pm
Miércoles 9am - 6:30pm
Jueves 9am - 6:30pm
Viernes 9am - 6:30pm

Página web

Notificaciones

Sé el primero en enterarse y déjanos enviarle un correo electrónico cuando Futura publique noticias y promociones. Su dirección de correo electrónico no se utilizará para ningún otro fin, y puede darse de baja en cualquier momento.

Contacto La Empresa

Enviar un mensaje a Futura:

Atajos

Compartir