14/10/2025
Inspired by the coastal charm of Caletta, Italy — La Caletta is a residential development that recreates the warmth of Mediterranean living. A place where European sophistication meets the serenity of countryside life, surrounded by landscapes that evoke the natural beauty of the coast.
For this project, Jumbo crafted a brand identity that reflects this duality — elegance and simplicity, nature and design, calm and refinement.
1️⃣ Logotype
A clean and balanced wordmark that embodies the tranquility and elegance of La Caletta.
2️⃣ Isotype
A subtle graphic symbol that evokes the Mediterranean essence — timeless and organic.
3️⃣ Color Palette
Soft neutrals and coastal tones inspired by sand, stone, and sea. A palette that feels both natural and sophisticated.
4️⃣ Typography
Modern yet classic, with refined details that echo the European influence of the project.
5️⃣ Peripheral
A visual system that extends across every touchpoint, creating a consistent and serene experience that mirrors the environment surrounding La Caletta.
Jumbo Creative Lab x
