14/03/2022
Así se está recomponiendo el mercado de contenidos; con la fusión de Discovery ( contenidos no guionados) y HBO ( Master en guionismo) serán el segundo jugador más importante, sólo detrás de Disney.
ViacomCBS reported its earnings last week and perhaps the most headline friendly news was that the media conglomerate is rebranding as Paramount, a move that both acknowledges the history and name recognition of the brand, but also emphasizes the importance of streaming to the company’s future.
We’ve measured strong demand for the conglomerate’s overall catalog as well as rising demand for both original and on-platform content for Paramount+. However, there are also missed opportunities to leverage its most beloved content for streaming dominance. With the company’s streaming ambitions in mind, let's take a look at where the company currently stands and what it will take to level up its streaming game.
All things considered, ViacomCBS is a content powerhouse. In the US its corporate share of demand is behind only Disney. 13.4% of audience demand for all series in the US in 2021 was for a show that originally premiered on a ViacomCBS property. This puts it ahead of fellow legacy media brands WarnerMedia (11.9%) and NBCUniversal (10.8%) for the year.
ViacomCBS is also well ahead of Netflix, which is nowhere near the top of the ranking when considering the entire universe of owned content. Notably, ViacomCBS licenses out some of its longest running series including "Criminal Minds", "NCIS", and "Supernatural" to Netflix on a non-exclusive basis.
Read our full analysis here: https://hubs.ly/Q015FpPN0
