16/08/2026
Some of you might remember this.
For 4 years, I was the bilingual personal assistant everyone in Puerto Vallarta called when they needed to get things done, and honestly, I loved being that person people could count on.
I've always had this entrepreneurial streak in me, the kind that keeps you up at night sketching plans on napkins because your brain just won't shut off. And in 2020, I finally decided to bet on myself and go all in. That's how Good Irene was born. I ended up building a whole team, we called ourselves the "Goodies," and I got to step into so many people's lives in small but really meaningful ways. I was answering calls at all hours, solving problems that technically weren't even mine to solve, and somehow I loved every minute of it. I felt needed, and from the outside, it honestly looked like I had it all figured out.
But underneath all of that, I was completely burnt out. And I don't mean tired, I mean the kind of exhausted where one day I looked up and realized I couldn't even remember the last time I'd sat down for dinner with a friend without my phone buzzing every five minutes. I knew so many people and yet I was close to almost no one. And then, on top of it all, I fell in love and started wanting to build a family, and that's when it really hit me, there was no room in my life for that either. That was the moment I knew something had to change.
So I made one of the hardest calls of my entire career, I decided to pivot into the online world. I basically walked away from something that was working, something I knew inside and out, and stepped into something I knew absolutely nothing about. And I mean that, I felt so lost. That first year online was humbling in a way I really wasn't prepared for. I went from being the person who always had the answers to being the person googling things at midnight, quietly hoping no one could tell how lost I actually felt. There was a real fear in that, starting over from zero, having no income, not feeling capable to assist anyone, and if I'm being honest, even my own confidence took a hit during that time. But I kept showing up anyway. I learned the basics of content and posting, picked up a couple of clients and celebrated every tiny win like it was a huge deal, because at the time, it really was.
And slowly, so slowly, it started to click. I went back to school, took online courses on content creation, read some books and step by step I stopped feeling lost and started feeling like myself again, just a new version of me.
If I could sit down with the woman who was about to make that leap, scared, exhausted, and honestly unsure if she was making the biggest mistake of her life, here's what I'd tell her...
