11/11/2025
Late planning. Heavy discounting. Zero follow-through.
Most small businesses are about to repeat the same Black Friday mistakes again this year.
Which leads to a quick revenue spike and then back to square 0.
But this season can be used to build momentum that carries into 2026.
If you want to learn how to:
• Warm up your audience before the rush
• Structure offers for new, past, and loyal customers
• Capture data you can use to re-market later
• Build long-term revenue, not just weekend sales
..Go & watch my masterclass "How to Win Big Before & Beyond Black Friday". (link in bio)
This week is the window. Next week is noise.