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Firmalt

Firmalt is a branding & storytelling agency. We design brands that get our clients lots of attention

Firmalt is a multidisciplinary design studio that provides unique creative solutions that develop and position brands. We create strong visual concepts that communicate clear ideas, add value, and differentiate from the competition.

29/05/2026

Fixxer was created to keep everything moving. 🛠️

Every minute spent searching for a part is time the operation can’t afford to lose.
Fixxer is a digital platform created for the people who repair, solve, and keep industries moving.

At Firmalt, we shaped the brand around accessibility, speed, and connection, creating an identity that feels immediate, efficient, and always in motion.

The result is a brand that feels less like a marketplace and more like a tool. One built to support the people solving problems every day.

From unseen to unforgettable.

🔗 Full case study on Behance
https://www.behance.net/gallery/249588445/Fixxer

22/05/2026

Getting the right machinery parts
should be fast and simple.⚙️

The Unseen
Finding machinery parts was never the real problem.
The real problem was everything around it.
The endless search, the friction, the wasted time.

The Shift
We built a brand around a simple but powerful idea:
instead of chasing the right part, the right part finds you.

From the name to the visual system, every detail was designed to feel immediate, efficient, and effortless.
A platform created for the people who keep everything moving.

The Unforgettable
Fixxer became more than a marketplace.
It became a tool built for the people behind the work.

Fixxer
En Fixxer, las partes llegan a ti.

🔗 Full case study on Behance
https://www.behance.net/gallery/249588445/Fixxer

06/05/2026

Estamos buscando practicante de Diseño Gráfico que nos ayude a llevar nuestras marcas a otro nivel este verano.

Forma parte de una de las mejores agencias de branding de México y dale vuelo a tu creatividad colaborando en proyectos de diversas industrias.

Esto es lo que buscamos:
• Estudiante creativo y naturalmente curioso.
• Disponibilidad 20 horas a la semana (horario matutino o vespertino).
• Manejo de programas adobe (ai/ps/id) y Figma.
• Mucha atención al detalle.
• 100% inglés.
• Residencia en cualquier parte de México.

Plus: ilustración, lettering, animación, u otros skills complemento.
Manda un correo a [email protected] con tu CV y Book.

17/04/2026

Conceivable
Clarity, where there used to be questions. ✨

Fertility has long been a space filled with uncertainty.
Advice without answers. Waiting without direction.

Conceivable changes that.
An AI-driven platform designed to help women understand their bodies and take clear, personalized next steps.

At Firmalt, we built a brand that reflects that shift,
turning fragmented information into something structured, intuitive, and human.

A visual system where technology feels approachable,
and complexity turns into something you can actually understand.

Because this isn’t about tracking.
It’s about knowing.

From unseen to unforgettable.

🔗 Full case study on Behance
https://www.behance.net/gallery/247184105/Conceivable

14/04/2026

That’s when possibility opens.
That’s when everything becomes conceivable.

For too long, fertility has been reduced to guesswork,
generic answers, and disconnected information.

Conceivable changes that.
An AI-driven platform that turns complexity into clear, personalized direction.
At Firmalt, we made that clarity visible,
through a brand inspired by retro futurism,
where technology feels human, not clinical.

The result is a brand that doesn’t just inform,
it guides.

Conceivable
A journey to possibility.

🔗 Full case study on Behance
https://www.behance.net/gallery/247184105/Conceivable

08/04/2026

Not every journey should feel uncertain. ✨

The Unseen 👁️
Fertility care has left too many women navigating without answers.
Conceivable is an AI-driven fertility platform that helps women understand their bodies, uncover what’s getting in the way of pregnancy, and take clear, personalized next steps.

The Shift 🔀
We built a brand that translates complex data into clarity,
bringing this intelligence to life through a modern take on retro futurism, where technology feels close, not clinical.

The Unforgettable ☝️
A brand that replaces doubt with direction.
One that empowers women to understand, decide, and move forward.
No more waiting and hoping.
Now, it's knowing.

Conceivable
A journey to possibility. 🚀

🔗 Full case study on Behance
https://www.behance.net/gallery/247184105/Conceivable

06/03/2026

Behind every burger, every pancake, every cup of coffee, there’s a bigger vision at work.

Redia doesn’t just expand global franchises across Mexico. They anticipate what’s next. They identify opportunity. They shape how Mexican families gather around the table.

Our role was to make that leadership visible.
To build a brand that carries the same confidence as the names it represents.
An identity that translates strategy into something people can feel.

Because when you transform everyday meals into unforgettable moments for Mexican families, your brand should feel just as powerful.

Redia
The Future of franchises.

🔗 View project here
https://www.behance.net/gallery/244436411/Redia

27/02/2026

Not all impact is visible, but it should be felt. 🍔🍽️

As pioneers in bringing global food franchises into Mexico, Redia has shaped the country’s culinary landscape for years.

They weren’t just managing brands.
They were defining categories.
Anticipating trends.
Opening new territory.

At Firmalt, we translated that scale into a brand identity that reflects their leadership. We reimagined classic fast-food codes into a corporate language designed for expansion.

Corporate, yet alive.
Strategic, yet vibrant.

Because when you lead multiple franchises,
your identity must unify them all.

From unseen to unforgetable

🔗 View project here
https://www.behance.net/gallery/244436411/Redia

23/02/2026

Redia - The Future of Franchises

Behind every iconic franchise, there is something most people never see: the engine that makes it possible. Redia is the holding company responsible for commercializing, managing, and expanding some of the world’s most recognized food brands in Mexico, including Carl’s Jr. 🍔, IHOP 🥞, and Dunkin’🍩.

While consumers connect with burgers, pancakes, and coffee, Redia operates at a strategic level, anticipating trends, identifying opportunities, and shaping the country's culinary landscape. Yet, as pioneers in bringing global franchises to Mexico, their own brand lacked the visibility and strength that matched their impact.

The Shift
We positioned Redia as the force behind the flavor. A bold, future-forward holding brand that leads with vision, experience, and confidence.

The identity centers around a powerful orange, a color long associated with the food industry, now reclaimed at the corporate level. The wordmark is strong and established without feeling outdated, signaling stability and leadership.

The result:
A brand that feels as bold as the franchises it represents. Strategic yet vibrant. Corporate yet alive.

Redia emerges not as a background player, but as the visionary leader transforming everyday meals into unforgettable moments for Mexican families.

🔗 View project here
https://www.behance.net/gallery/244436411/Redia

04/02/2026

We didn’t just build a brand. We built a world. 🦦🏠

Otter was designed as a living ecosystem.
A brand system where visuals, motion, tone of voice and characters work together to reflect real roommate dynamics.

From diverse personalities to everyday moments,
every element was crafted to feel human, relatable and real.

Because finding a roommate isn’t a transaction.
It’s the beginning of a relationship.

So we reframed Otter from a product into an experience.
Turning matching into connection. ✨

🔗 View full project on Behance
https://www.behance.net/gallery/242135361/Otter

Dirección

Punto Lomas Piso 4, Lomas Del Valle 430, Col. Lomas Del Valle
San Pedro Garza Garcia
66240

Horario de Apertura

Lunes	9am - 6pm
Martes	9am - 6pm
Miércoles	9am - 6pm
Jueves	9am - 6pm
Viernes	9am - 6pm

Página web

http://www.firmalt.com/

Notificaciones

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