14/03/2023
~The Lazy Leader ~
Here's an early morning photo of me with a moustache, my favourite coffee mug sitting in our new reading nook.
#💅🏼
Ever since my second daughter was born 12 Days ago I have been really contemplating how to build a business that doesn't steal all of my time and energy and become a business that I grow to hate.
This is not a new concern, but has just been placed at the forefront of my thinking now that my time has become more sacred.
Given the choice of sitting behind a computer, running zoom calls and creating social media content all day or... playing with my girls, reading, playing guitar and going on dates with my wife... I would much prefer to spend more time doing the latter.
After all is that not the reason we became entrepreneurs in the first place?
To create more freedom for ourselves?
But all too often we fall into the trap of "doing more" instead of "doing smarter" or "doing perfect" instead of "doing value".
This is a big mistake because we only have a finite amount of time to get things done and the difference between those health coaches and entrepreneurs who can scale is often just simply understanding how leverage works and not wasting time doing trivial things that don't matter or produce actual results.
The Lazy Leader Content Strategy is a super simple content cadence that we use in our community that consists of 2 posts a week and 4 different frameworks.
Hook and Hype posts
Live and Loom posts
So simple... and are responsible for 60% of our revenue.
This post has now taken me 12 minutes to write and is an attempt at the Lazy Leader strategy outside of our community and in the world of social media land.
We get to simplify our businesses, we get to have fun doing the things we enjoy, we get to build systems that give us our time back, We get to be free.
Like, comment and save if you vibe with this.
