30/07/2026
Incase you missed it, Google shipped something yesterday that most people will file under "social media news" and ignore.
You can now add your TikTok, Instagram, X and YouTube accounts to Search Console as properties. Not your website. The accounts themselves. Then you get the actual search queries people used before landing on a specific post or video.
Malaysian brands have been running social and SEO as separate departments with separate reporting for years. Google just put them in the same dashboard.
First thing I want to know: which brand queries are landing on someone's TikTok instead of their homepage.
Platform properties let you verify TikTok, Instagram, X and YouTube in Search Console and see their Google Search clicks and queries. Free, live globally.