14/05/2025
Sharing one of our most creative builds, where aviation, gamification, and interactive storytelling came together in one immersive experience at MAS Academy.
In late 2024, we, Niche Studio, partnered with MAS Academy to create a digital lobby experience that reimagined how aviation could be introduced to visitors in an engaging and memorable way.
Visitors could build and brand their own plane, select routes, and receive a rating, all through a custom 3D simulation game designed for the interactive screen at the Academy lobby. We also developed a multimedia "customer journey" installation that showcased the full airline experience, from booking to landing, brought to life through rich media, video, sound, and touch-based interactivity.
It was a true collaborative effort. Working alongside the MAS Academy team, the video agency, and Sharmini, the creative lead, made this a deeply rewarding project.
If you're ever nearby, head down to the MAS Academy lobby and try it out for yourself. And if you're exploring ways to turn static content into meaningful interaction, for branding, education, or training, let’s connect!
