16/07/2024
Why Brands Should Prioritise Community Management Today?
Some brands only use the common social media platforms but more & more brands build their online communities that fully represent their brand to their target audience.
Also, more and more people are joining communities that align with their goals, purpose & interests.
64% of visitors to online community sites feel that they are visiting these platforms more often than they did a few years ago and 46% say that these communities have grown in importance to them over time
6 key reasons why Marketers should invest in Community Management:
1. Customer Experience
Offering a superior customer experience (CX) pays off with increased customer loyalty, revenue, reputation & referrals.
2. Making Content Accessible
Your customers want easy-to-access content. In short, they want helpful & timely content that they can use to do their job better or to help them solve problems.
3. Supporting Your Customers
Relevant content is crucial, plus peer-to-peer support can lower your support costs as community members can find solutions for many issues by simply asking the wider community.
4. Data Ownership Is Key
In most social media platforms, the community members’ data is not accessible or downloadable. 59% of global organizations have already used their online communities in their market research.
5. Retention Marketing Is More Important Than Ever
It is now harder to grab your customers’ attention and cut through the noise using traditional marketing tactics. More marketers are now focusing on what’s happening after a purchase (product use, customer support, upselling, loyalty & advocacy).
6. Engaging With & Listening To Customers
Create a more personal and real connection with your audience, ie. humanise your content instead of being a corporate brand robot.
Manage your brand community with 100% full data ownership & control.
How…? Call us @ (012) 311 6237 for a no-obligation chat.
Source: https://zapnito.com/blog/