MY Marketing

MY Marketing Marketing includes advertising, selling, and delivering products to consumers or other businesses.

Just did it: Women-focused Super Bowl LIX ads score as other marketers falter
10/02/2025

Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

2025 USA TODAY Ad Meter Marketing Spotlight: Marist University's top 5 and bottom 5
10/02/2025

2025 USA TODAY Ad Meter Marketing Spotlight: Marist University's top 5 and bottom 5

Marist University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads made the list.

Sparking Creativity, Igniting Change: Spark Agency Group Emerges as First Full-Service Indigenous Marketing and Communic...
10/02/2025

Sparking Creativity, Igniting Change: Spark Agency Group Emerges as First Full-Service Indigenous Marketing and Communications Agency

A new joint venture and partnership is set to transform the marketing and communications landscape in Canada. Launched with the support of an Indigeno

McDonald's Hopes Value Marketing Can Boost Sales As Customers Spend Less
10/02/2025

McDonald's Hopes Value Marketing Can Boost Sales As Customers Spend Less

Sales in the U.S. were down 1.4% year-on-year in Q4 for the fast-food chain

Prof. K. Sudhir Wins American Marketing Association Award for Research on AI Hiring Practices
10/02/2025

Prof. K. Sudhir Wins American Marketing Association Award for Research on AI Hiring Practices

In a 2024 paper published in the journal Marketing Science, Sudhir and three collaborators found that AI can effectively identify good candidates for sales roles while reducing recruiting costs for businesses.

MERRELL ANNOUNCES RICHARD McLEOD AS CHIEF MARKETING OFFICER
10/02/2025

MERRELL ANNOUNCES RICHARD McLEOD AS CHIEF MARKETING OFFICER

/PRNewswire/ -- Merrell, the world's leading hiking and outdoor footwear brand, announced it has welcomed Richard McLeod as Chief Marketing Officer. Reporting...

Are you wasting your marketing dollars on the wrong data?
10/02/2025

Are you wasting your marketing dollars on the wrong data?

A panel at the Restaurant Franchising & Innovation Summit in Myrtle Beach will look at how brands are wasting their marketing money and how to get the most out of their ad spend.

What are the marketing opportunities in ‘Web3’ technologies?
10/02/2025

What are the marketing opportunities in ‘Web3’ technologies?

Web3 technologies focus on decentralization and user control over digital assets. Are they of any use to marketers?

Hankook Tire Names Cho to Lead NA Sales and Marketing
10/02/2025

Hankook Tire Names Cho to Lead NA Sales and Marketing

A 25-year veteran of Hankook, Kyuwang (Ken) Cho's promotion was effective February 1.

NatureSweet names chief marketing officer
10/02/2025

NatureSweet names chief marketing officer

NatureSweet, the largest vertically integrated agricultural company in North America, hired Tobianne Paul (Tobi) as Chief Marketing Officer.

Uniworld Introduces New Marketing Tools for Travel Advisors
10/02/2025

Uniworld Introduces New Marketing Tools for Travel Advisors

Uniworld Boutique River Cruises announced the latest resources for the brand’s travel advisors: complimentary access to social media marketing tool Rallio | Uniworld added access to social media marketing platform, Rallio, and launched comprehensive toolkits to simplify advisor marketing efforts.

Marketing that Matters: Attracting New and Curious Consumers to Your Brand
10/02/2025

Marketing that Matters: Attracting New and Curious Consumers to Your Brand

The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience. By Alexandra Russell As

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