10/07/2017
Facebook users make up 71 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts.
When you deal with Facebook PPC advertising, you know your CPM and the impressions you’re going to get, but that may not be the case with other payment systems. However, social media advertising has a lot going for it, and these five benefits are particularly compelling reasons to get started with Facebook advertising.
1. Fine-Tuned Targeting
Facebook offers a plethora of targeting and retargeting options so you can show your ads to a narrowly defined audience – geographic targeting, age ranges, interests and more are available. Facebook’s Power Editor tool makes it easy to handle your social media advertising campaigns, with user-friendly features to help you set up your ad campaign. You can now also insert a tracking pixel into pages within your website to target your ideal customers with the products that they are most interested in.
2. Large Mobile Audience
Mobile traffic is becoming more important as smartphone pe*******on continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time, giving you access to your mobile audience. In fact, Facebook has over 800 million users that access their mobile app on a daily basis, and growing.
3. Extensive Analytics
Facebook also doesn’t skimp on analytics and reporting for ad performance. Instead of struggling to see your conversion rate and other social metrics, you have it laid clearly out in front of you. When managing a page, you can access this data through the “insights” tab where they will provide you with metrics such as your weekly reach, page likes, engagement, your best performing posts- and you can measure your page up with competition to see how you match up. This data visibility helps you adjust campaigns as needed, instead of finding out it wasn’t effective after the fact.
4. Improved Brand Awareness
Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads. Even if they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trust, and also creates opportunities for retargeting in the future.
5. Upward Trending Click-Through Rates
Facebook ad CTR is also increasing steadily as Facebook improves its advertising tools and businesses learn how to use them appropriately. And now, with constant improvements on the targeting and creative end, you can dial in to the exact audience you are looking to reach as well as have the creative freedom of multiple ad types to choose from and present to the customer. Convince and Convert found rates improved by 50 percent year over year.
Want to dive into Facebook advertising for your business or your clients, but aren’t sure where to start? Schedule a demo to learn more about our Facebook advertising solution within the MatchCraft Advantage platform.
Source: https://www.matchcraft.com/5-benefits-facebook-advertising/
Facebook users make up 71 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts. Wh...
