KH Marketing

27/01/2025

TKer: The stock market has been on a headwind-defying run. Will it continue?

Higher interest rates, fewer Fed rate cuts, a strengthening dollar, and elevated valuation ratios are all things that many market pundits will cite as reasons to be cautious on the stock market.

27/01/2025

CMO marketing campaign makes Connecticut go viral

HARTFORD — Connecticut earned a record-breaking 15.4 billion earned media impressions in 2024, according to Gov. Ned Lamont. This milestone marks a 267% increase from 2023 and a 353% increase from 2021, showcasing the state’s ability to capture national attention through innovative campaigns thr...

27/01/2025

Case Study | The Complete Guide to Communicating Value to Shoppers

Among the greatest challenges fashion businesses face today is convincing increasingly discerning and discount-driven shoppers that their products are worth the buy — at full price. This case study explores how brands, from luxury to mass market, can communicate value in a competitive and choosy e...

27/01/2025

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

In the fast-growing channel that is retail media, marketers are prioritizing incrementality over ROAS to justify ad spend.

27/01/2025

Marketing in limbo: the long shadow of TikTok’s turbulence

When TikTok stumbled, marketers scrambled.

27/01/2025

Why – And What – Marketers Need To Know About AI Agents

27/01/2025

The Diminishing Return of Marketing

Digital Marketing Trends: Marketers need to recognise the point of diminishing returns and know when to step back and recalibrate their strategies. Emphasis should be placed on understanding the consumer, adapting to new trends and continuously innovating to sustain long-term growth. In an era where...

27/01/2025

Global Phosphate Market worth $219.74 billion by 2029, at a CAGR of 3.9%, says MarketsandMarkets™

Delray Beach, FL, Jan. 26, 2025 (GLOBE NEWSWIRE) -- In terms of value, the Phosphate Market is estimated to grow from USD 180.99 billion in 2024 to USD...

27/01/2025

5 Ways That AI Will Change Social Media Marketing

A look at five key AI shifts that will impact your social media and marketing experience.

27/01/2025

Are Stronger Exports Signaling Improved Cotton Demand?

Cotton hit a positive note this past week in the export sales report. If the market can put together a few more such weeks, comments about “improved demand” will start to surface.

26/01/2025

Meeting customers where they shop: The secret to G-Star's app success

Learn how Dutch retailer G-Star leveraged app strategy to drive growth, increase ROI by 3.2x, and enhance customer engagement. Discover their innovative use of deep links and app campaigns.

26/01/2025

Marketing, PR exec Kyle Proctor launches Yellow Nunchucks agency - Talk Business & Politics

Longtime marketing and public relations manager Kyle Proctor has launched a new endeavor in Northwest Arkansas called Yellow Nunchucks, a fractional marketing company. Proctor founded the new agency in November...