XIN Communications, 27-01, Jalan SETIA TROPIKA 1/8, TAMAN SETIA TROPIKA, Johor Bahru (2026)

28/07/2026

A thoughtful surprise recently arrived at our office in the form of a giant mystery package.

Curiosity filled the room, the guesses began from a new coffee machine, office snacks, perhaps a new workplace gadget. The reveal was even more meaningful: the Majestic-X Massage Chair from Zero Healthcare_Official .

What began as a simple unboxing quickly became a shared moment of enjoyment among our team, as colleagues took turns experiencing the comfort and relaxation it provides.

In the midst of busy schedules and hours spent in front of screens, this thoughtful gift serves as a timely reminder of the importance of workplace wellness and taking moments to recharge.

We extend our sincere appreciation to our client, Zero Healthcare, for this incredibly thoughtful surprise and for bringing an added touch of comfort and care to our workplace.

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

05/07/2026

Some projects don't begin with a press conference. They begin with a vision. More than a year ago, our team sat down with Tourism Malaysia to share an idea alongside our client, JYY Group.

What if Malaysia's natural wellness treasures, local flavours, cultural stories and homegrown brands could be brought together in one destination—where every international traveller could experience the very best of Malaysia before leaving our shores? Recently, that vision has become reality.

MyTreasure — Malaysia's first National Gifting & Wellness Experiential Hub — has officially opened its doors at KLIA Terminal 2, welcoming millions of travellers with a curated showcase of Malaysia's hidden treasures under Visit Malaysia 2026.

At XIN Communications, we were honoured to spearhead the strategic communications journey behind this milestone—from developing the national narrative, building strategic relationships with Tourism Malaysia, shaping the communications strategy and key messaging, to managing media relations, launch publicity and end-to-end public relations ex*****on.

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

04/07/2026

ONE OF JOHOR'S BIGGEST PROJECTS. ONE OF XIN'S PROUDEST MOMENTS.
From Johor. To the Region. To the World. Over the past few months, XIN Communications had the privilege of working alongside 𝗚𝗲𝗻𝘁𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺 𝗯𝗲𝗵𝗶𝗻𝗱 𝗝𝗼𝗵𝗼𝗿 𝗧𝗲𝗰𝗵 𝗦𝗺𝗮𝗿𝘁 𝗖𝗶𝘁𝘆—one of Johor's most ambitious and transformative developments.

Being entrusted by Genting to spearhead the project's PR, Media, and Strategic communications was both an honour and a responsibility we deeply valued.

For months, our team worked behind the scenes on every aspect of the communications journey—from strategic positioning, message architecture, communications planning and speechwriting, to stakeholder engagement, media strategy, launch planning and end-to-end public relations ex*****on. We were also honoured to work closely with the Genting leadership team and key stakeholders throughout this remarkable journey.

What began as months of strategy sessions, discussions and planning has now become a story shared across Malaysia and beyond. As of 18 June 2026, we have successfully secured at least:
➡ 𝟭𝟭𝟬 𝗺𝗲𝗱𝗶𝗮 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲𝘀
➡ 𝗥𝗠𝟳.𝟮𝟳 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝘁𝗼𝘁𝗮𝗹 𝗣𝗥 𝘃𝗮𝗹𝘂𝗲
➡ 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗡𝗶𝗸𝗸𝗲𝗶 𝗔𝘀𝗶𝗮, 𝟴𝘄𝗼𝗿𝗹𝗱, 𝗟𝗶𝗮𝗻𝗵𝗲 𝗭𝗮𝗼𝗯𝗮𝗼, 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝗲𝘅𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮'𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗽𝗿𝗶𝗻𝘁, 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮.

For us, these numbers are not just a measurement of publicity. They represent trust. Trust placed in a Johor-born communications agency to help tell the story of one of Malaysia's most significant developments.

As Johoreans, there is no greater privilege than contributing, in our own way, to the story of Johor's next chapter. Here's to many more stories that inspire, connect and create lasting impact.

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

03/07/2026

Not every launch is about introducing something new. Sometimes, it's about restoring hope. XIN Communications was honoured to lead the 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗿𝗲𝘃𝗶𝘃𝗮𝗹 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗼𝗳 𝗗𝗲𝘀𝗮 𝗞𝗲𝗿𝗮𝘆𝗼𝗻𝗴 𝗜𝗻𝗱𝗮𝗵 (𝗣𝘂𝗻𝗰𝗮𝗸 𝗔𝗹𝗮𝗺)—a project that represents far more than bricks and mortar. After decades of uncertainty, the launch marked a significant step forward in rebuilding confidence for hundreds of affected homebuyers and families.

From communications strategy, key message development and speechwriting, to media relations, press conference management and publicity, our role was to ensure the story reflected what truly mattered—not just the physical progress on site, but the people whose dream of homeownership is finally becoming a reality.

At XIN, we believe communications has the power to do more than generate headlines. It can restore confidence, rebuild trust and help communities move forward together.

Thank you to Dimensi Jayamas, Probil Industries, and every stakeholder who entrusted us to tell this meaningful story.

As of 15 June 2026, we have secured at least 38 media exposures with a total PR value of RM 1,850,000. Read some of the news here:
➡The Star: https://bit.ly/4vHNtnK
➡ Harian Metro: https://bit.ly/3QuMacp

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

02/07/2026

Recently, we had the honour of leading the 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 for the launch of 𝗦𝗪𝗦 𝗞𝗶𝗱𝘀 — the children's nutrition brand under SWS28. Together, we helped bring to market 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮'𝘀 𝗳𝗶𝗿𝘀𝘁 𝗹𝗼𝘄-𝘀𝗼𝗱𝗶𝘂𝗺 𝗰𝗵𝗶𝗰𝗸𝗲𝗻 𝗲𝘀𝘀𝗲𝗻𝗰𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗳𝗼𝗿 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻, while supporting the official opening of the brand's very first flagship store, with a 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗮𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲 𝗯𝘆 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮𝗻 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗟𝗶𝗻 𝗠𝗶𝗻 𝗖𝗵𝗲𝗻 as the One-Day Store Manager.

From brand positioning, strategic messaging and media relations, to launch publicity, event communications, KOL engagement and integrated marketing ex*****on, our role was to ensure every touchpoint communicated one clear message: helping parents make informed choices with science-backed nutrition designed for children's everyday growth.

The launch also marked an important milestone through an 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗔𝗹𝗽𝗿𝗼 𝗣𝗵𝗮𝗿𝗺𝗮𝗰𝘆, making SWS Kids' nutrition range more accessible to families across Malaysia. We were even entrusted to officiate the partnership signing ceremony on behalf of our client.

Thank you to the SWS Kids team for trusting us with this exciting journey. We look forward to helping more brands grow from a bold idea into a meaningful presence in the market.

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

01/07/2026

Who doesn't love durian? Especially when it's Musang King. As Malaysians, durian isn't just a fruit—it's a conversation starter, a family gathering, a road trip destination, and for many, a favourite indulgence that brings people together.

So when Hock Kee Kopitiam and D.MasKing came together, it wasn't simply about launching another seasonal menu. It was about reimagining how one of Malaysia's most iconic flavours could be enjoyed in a whole new way—from durian farm to kopitiam table.

From creamy Musang King kaya on crispy toast, to durian coffee, durian teh tarik and handcrafted desserts, every creation was designed to celebrate a fruit that Malaysians know and love, while introducing it in an exciting new dining experience.

We were honoured to lead the public relations strategy and ex*****on for this collaboration—from shaping the story and communications strategy to media engagement and launch publicity. Thank you to Hock Kee Kopitiam and D.MasKing for trusting us to bring this collaboration to life.

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

30/06/2026

When a brand's vision aligns with a national agenda, communications become more than publicity—they create impact. XIN Communications was honoured to lead the public relations strategy and ex*****on for ZERO Healthcare's ZERO Power Station launch, supporting Visit Malaysia 2026 through a campaign that reimagines how travellers recharge throughout their journey.

From strategic messaging and media positioning to stakeholder engagement and media relations, our role was to shape a story that extended beyond product innovation. Together with Tourism Malaysia, the initiative highlighted how wellness can become part of the tourism experience, reinforcing Malaysia's vision of becoming a more visitor-centric destination.

Thank you to ZERO Healthcare for entrusting us with this milestone, and to all our media friends and partners for helping bring the story to audiences across the country.

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

29/06/2026

Communications know no borders. We were honoured to lead the public relations strategy and ex*****on for the Hong Kong–Malaysia Cultural Exchange & Creative Industry Globalisation Initiative and Kick-Off Ceremony, bringing together government leaders, business communities, media and creative industry players from Malaysia, Hong Kong and China under one platform.

Beyond media relations, this project reflects something we have been quietly building over the years—a growing network of strategic relationships that enables us to bridge opportunities across markets. From connecting brands with stakeholders in Hong Kong and China, to facilitating meaningful conversations that extend beyond local borders, we are committed to helping our clients expand their influence where it matters most.

Thank you to our client for trusting us with this regional initiative.

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

28/06/2026

Thought leadership goes beyond media coverage — it's about putting founders on the right stage to share ideas that inspire. We recently had the opportunity to pitch and secure this speaking session for Alann Tan, Founder & CEO of JYY Group, at Monie Fest 2026, where he joined KleverStock for a live conversation on building a sustainable brand beyond seasonal business.

From transforming festive gifting into a long-term brand, to sharing insights on business growth, market positioning and entrepreneurship, the session gave audiences a closer look at the journey behind JYY Group and the vision driving its next chapter.

Thank you to KleverStock, Foodie, and Spire - the organisers of Monie Fest 2026 for the opportunity, and to JYY Group for entrusting us to bring another meaningful founder story to the stage.

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

27/06/2026

Every founder has a story worth telling. We were honoured to pitch and secure this feature for Stacey Lim, Founder of SilverGenz, in , where she shared her journey of courageously pivoting industries and her mission to redefine ageing through a new approach to senior living.

Behind every media feature is more than just a story — it's about uncovering the purpose, values and vision that inspire people. Thank you to for the opportunity to spotlight Stacey's inspiring journey, and to the SilverGenz team for trusting us to help share it with a wider audience.

Read the full article here: https://bit.ly/4vzdzsY

𝗫𝗜𝗡° 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
The PR & Marketing Agency

XIN Communications

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