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20/04/2026

Front row for 3P and Nicholas Teoโ€ฆ part of the job or just a bonus? ๐Ÿ˜‚ This time weโ€™re at JYY Group CNY launch โ€” from media sessions to behind-the-scenes moments you donโ€™t usually see.

Stay tuned to see who we bump into next ๐Ÿ‘€

ๅ…ฌๅ…ณไบบ็š„ไธ€ๅคฉEP4 | ๅๅ‰ๆŽ’็œ‹3Pๅ’Œๅผ ๆ ‹ๆข๏ผŸ๏ผๆฒก้”™ๅ•ฆ๏ผŒๅฐ็ผ–็š„ๅทฅไฝœๅฐฑๆ˜ฏไธ€็›ด่งๅˆฐ่‰บไบบ๏ผˆ้ข๏ผŸ๏ผŸๆ‰ไธๆ˜ฏ๏ผ๐Ÿ˜‚๏ผ‰่ฟ™ๆฌกๆˆ‘ไปฌๆฅๅˆฐไบ†้‡‘ๆฐ้›†ๅ›ข็š„้ฉฌๅนดๆ–ฐๆ˜ฅๅฏๅŠจไปชๅผ๏ผ ๆฅไธ€่ตท่ฟ‡Horsehๅนด๏ผ

่ฟ™ๆฌกไนŸๆ˜ฏๅฐ็ผ–็ฌฌไบŒๅนดไธ€ๅŒๅ‚ไธŽ้‡‘ๆฐ้›†ๅ›ขๆฏๅนด็š„ๆ–ฐๅนด็คผๅ“ๅ’Œๆ–ฐๅนดๆญŒๅ‘ๅธƒไผš๏ฝž ๆฏๅนดๆดปๅŠจๅผ€ๅง‹ๅ‰้ƒฝไผšๆœ‰็š„ๅช’ไฝ“ๅ‘ๅธƒไผš๏ฝž๏ผๅฌๅฌๅฎถ็‡•ใ€3pๅ’Œ้พ…็‰™ๅง‘ๅˆ†ไบซๅ‚ไธŽๆ–ฐๅนดMVๅˆ›ไฝœๅ’Œๅˆ†ไบซๅฟƒๅพ—๏ฝž

่ฟ˜ๆœ‰ๆœ€ๆƒŠๅ–œ็š„๏ผ๏ผๅผ ๆ ‹ๆขไปฅ้‡‘ๆฐ้›†ๅ›ข้“ถ่œ‚่œœไปฃ่จ€ไบบๅ‡บ็Žฐ๏ผๅนถๅ”ฑไบ†ใ€Šๅฝ“ไฝ ๅญคๅ•ไฝ ไผšๆƒณ่ตท่ฐใ€‹ๆ˜ฏ่ฐ็š„ๅ›žๅฟ†่ขซๅ”ค่ตท๏ผ

ๆœŸๅพ…ๅฐ็ผ–ไธ‹ไธ€้›†ไผš้‡ๅˆฐ่ฐๅ—๐Ÿ‘€ๅฐฝ่ฏทๅ…ณๆณจ๏ผ

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

17/04/2026

Ever wondered what actually goes on behind a New Yearโ€™s Eve concert? From planning the lineup months ahead to endless meetings, site recce, media coordinationโ€ฆ and even becoming an โ€œartist PAโ€ on the actual day ๐Ÿคญ

All that just to make sure everyone had a great countdown on 31 Dec. Come see what a PR day really looks like ๐ŸŽฌ

2026ๅนดๅฏŒๅŠ›ๅนฟๅœบ็š„่ทจๅนดๆผ”ๅ”ฑไผšไฝ ไปฌๆœ‰ๆฒกๆœ‰ๆฅ๏ผ่ฟ™ๅฐฑ่ฎฉๅฐ็ผ–ๅธฆไฝ ไปฌ็œ‹็œ‹ๆผ”ๅ”ฑไผš็š„ๅน•ๅŽโ€ฆ.ๅฝ“็„ถๅฐฑๆ˜ฏ่ฟ‘่ท็ฆป็œ‹ๅˆฐๆ˜Žๆ˜Ÿๅ•ฆ๏ผ๏ผ๐Ÿคฉ

ๅ•Šๅฝ“็„ถ่ฟ˜ๆœ‰ๅพˆๅคšไฝ ไปฌ็œ‹ไธ่ง็š„ๅน•ๅŽ็ญนๅค‡โ€ฆ ๅŒ…ๆ‹ฌ๏ผš
ไปŽๅนดไธญๅฐฑๅผ€ๅง‹็ผ–ๆŽ’ๆผ”ๅ”ฑไผš้˜ตๅฎน..
ๆดปๅŠจไธ€ไธชๆœˆๅ‰ไธŽๆดปๅŠจ็ญ–ๅˆ’ๅ…ฌๅธ็š„ๅ„ๅคงๅฐไผš่ฎฎ
ๆดปๅŠจๅœบๅœฐๅ‹˜ๆต‹ไธŽๅช’ไฝ“้‚€่ฏท
ๅ†ๅˆฐๆดปๅŠจๅฝ“ๅคฉ็š„ๅฝฉๆŽ’ไธŽ่บซๅ…ผโ€œ่‰บไบบไฟๅง†โ€่ดฃไปป๏ผ๏ผ๏ผ

ๅฝ“็„ถ่ฟ™ไบ›ๅŠชๅŠ›้ƒฝๆ˜ฏไธบไบ†12ๆœˆ31ๆ—ฅๆ™šไธŠ่ƒฝ่ฎฉๅคงๅฎถๅบฆ่ฟ‡ไธ€ไธช้šพๅฟ˜็š„่ทจๅนดๅคœ๏ผ๏ผ

่ตถ็ดง็‚นๅ‡ป่ง†้ข‘็œ‹็œ‹ๅ…ฌๅ…ณไบบไปฌ็š„ๆ—ฅๅธธๅง๏ฝž

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

What if a kopitiam had its own song? That was the starting point. Our team initiated and developed the idea behind โ€œKopi...
10/04/2026

What if a kopitiam had its own song? That was the starting point. Our team initiated and developed the idea behind โ€œKopitiam You & Meโ€ for Hock Kee Kopitiam, ๐—ฐ๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐Ÿญ๐Ÿญ๐Ÿญ๐Ÿต (๐—ง๐—ฟ๐—ถ๐—ฝ๐—น๐—ฒ๐Ÿญ๐—ก๐—ถ๐—ป๐—ฒ) to bring it to life.

From a creative direction to final ex*****on, itโ€™s always about turning ideas into something tangible. The outcome? Something weโ€™re truly proud of. More to come from the team.

Check out the full song: https://www.youtube.com/watch?v=WxojvAZUR2A

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

Bringing a collaboration from screen to ground. We supported Hock Kee Kopitiam in managing their ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐˜„๐—ถ๐˜๐—ต ๐——๐—ถ๐˜€๐˜€๐˜† ...
09/04/2026

Bringing a collaboration from screen to ground. We supported Hock Kee Kopitiam in managing their ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐˜„๐—ถ๐˜๐—ต ๐——๐—ถ๐˜€๐˜€๐˜† for the Chinese New Year movie โ€” covering both online rollouts and offline activations.

From digital presence to on-ground coordination, every element was aligned to ensure a seamless campaign.

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

Another one, done. We worked on securing and managing ๐—”๐—ฝ๐—ฝ๐—น๐—ฒ๐—ฐ๐—ฟ๐˜‚๐—บ๐—ฏ๐˜†โ€™๐˜€ ๐—ผ๐—ป-๐—ฎ๐—ถ๐—ฟ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„ ๐—ผ๐—ป ๐—•๐—™๐—  with Sean and Jesmine! โ€” The...
08/04/2026

Another one, done. We worked on securing and managing ๐—”๐—ฝ๐—ฝ๐—น๐—ฒ๐—ฐ๐—ฟ๐˜‚๐—บ๐—ฏ๐˜†โ€™๐˜€ ๐—ผ๐—ป-๐—ฎ๐—ถ๐—ฟ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„ ๐—ผ๐—ป ๐—•๐—™๐—  with Sean and Jesmine! โ€” The Business Station with Richard Bradbury โ€” continuing to bring the brandโ€™s story to the right audience.

Grateful for the continued opportunities to make it happen.

Check out the full interview here: https://www.bfm.my/content/podcast/applecrumbys-new-chapter-scaling-past-e-commerce

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

Across cities, one coordinated effort. Our team handled the PR management and mall publicity coordination for ๐—๐—ฌ๐—ฌ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝโ€™...
07/04/2026

Across cities, one coordinated effort. Our team handled the PR management and mall publicity coordination for ๐—๐—ฌ๐—ฌ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝโ€™๐˜€ ๐—–๐—ต๐—ถ๐—ป๐—ฒ๐˜€๐—ฒ ๐—ก๐—ฒ๐˜„ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐˜€๐—ต๐—ผ๐˜„๐˜€ and performances, spanning Johor Bahru, Kuala Lumpur, and Penang.

From media outreach to on-ground coordination with mall partners, every detail was managed to ensure a consistent and well-executed presence across all locations.

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

From pitch to air. We secured and facilitated an interview on ๐— ๐—ฒ๐—น๐—ผ๐—ฑ๐˜† ๐—™๐—  ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—–๐—˜๐—ข ๐—ผ๐—ณ ๐—จ๐—ป๐—ถ ๐—˜๐—ป๐—ฟ๐—ผ๐—น, where the conversation...
06/04/2026

From pitch to air. We secured and facilitated an interview on ๐— ๐—ฒ๐—น๐—ผ๐—ฑ๐˜† ๐—™๐—  ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—–๐—˜๐—ข ๐—ผ๐—ณ ๐—จ๐—ป๐—ถ ๐—˜๐—ป๐—ฟ๐—ผ๐—น, where the conversation focused on navigating todayโ€™s education pathways and helping students make more informed choices.

Always proud to connect our clients with platforms that amplify the right message to the right audience.

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

Not a one-day thing โ€” just part of how we work. Sharing a few moments from our recent Applecrumby media drops, where our...
05/04/2026

Not a one-day thing โ€” just part of how we work. Sharing a few moments from our recent Applecrumby media drops, where our team has been making rounds and reconnecting with media friends.

Itโ€™s something we do across all our clients โ€” not just when thereโ€™s news, but as part of staying present and consistent.

Because in this line, relationships arenโ€™t built overnight.

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

Another year, another 'CrรฉArte' project that we handled for our client - MuzArt. This year, we initiated and developed t...
30/03/2026

Another year, another 'CrรฉArte' project that we handled for our client - MuzArt. This year, we initiated and developed the pitch to the Taiwan Tourism Board, successfully securing support and resources to bring our clientโ€™s campaign to life - ๐— ๐˜‚๐˜‡๐—”๐—ฟ๐˜ ๐—–๐—ฟรฉ๐—”๐—ฟ๐˜๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ/๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ: ๐—•๐—ผ๐˜‚๐—ป๐—ฑ๐—น๐—ฒ๐˜€๐˜€ ๐—”๐—ฟ๐˜, ๐—•๐—ฒ๐—ฎ๐˜‚๐˜๐—ถ๐—ณ๐˜‚๐—น ๐—ง๐—ฎ๐—ถ๐˜„๐—ฎ๐—ป โ€” a collaboration that goes beyond visibility, into meaningful cultural storytelling.

Alongside the partnership, our team also led the media strategy and coverage management, ensuring the campaign reached the right platforms with clarity and impact.

Proud to play a role in connecting brands, destinations, and audiences โ€” and turning a strong idea into something real.

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

Grateful to ๐—•๐—™๐—  ๐—ฅ๐—ฎ๐—ฑ๐—ถ๐—ผ โ€“ ๐—ง๐—ต๐—ฒ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฆ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜€๐˜ ๐—ฅ๐—ถ๐—ฐ๐—ต๐—ฎ๐—ฟ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ฑ๐—ฏ๐˜‚๐—ฟ๐˜† for the feature and interview with our client, Ho...
29/03/2026

Grateful to ๐—•๐—™๐—  ๐—ฅ๐—ฎ๐—ฑ๐—ถ๐—ผ โ€“ ๐—ง๐—ต๐—ฒ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฆ๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜€๐˜ ๐—ฅ๐—ถ๐—ฐ๐—ต๐—ฎ๐—ฟ๐—ฑ ๐—•๐—ฟ๐—ฎ๐—ฑ๐—ฏ๐˜‚๐—ฟ๐˜† for the feature and interview with our client, Hock Kee Kopitiam.

Following our outreach and coordination, Hock Kee was recently invited onto BFM โ€” a platform known for its strong focus on business and market insights. The session provided a valuable opportunity to share the thinking behind the brandโ€™s expansion strategy, positioning, and long-term direction from a business lens.

Always proud to help open the right doors and bring our clientsโ€™ stories to platforms that matter.

Listen to the interview here: https://www.bfm.my/content/podcast/old-recipes-new-ambitions-how-hock-kee-kopitiam-is-expanding

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

On the ground with our client, Hock Kee Kopitiam, at a meaningful milestone โ€” the lensing ceremony between ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—๐—ผ๐—ต๐—ผ๐—ฟ...
28/03/2026

On the ground with our client, Hock Kee Kopitiam, at a meaningful milestone โ€” the lensing ceremony between ๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—๐—ผ๐—ต๐—ผ๐—ฟ ๐—ฎ๐—ป๐—ฑ ๐—›๐˜‚๐—ป๐—ฎ๐—ป ๐—ง๐—ฉ (๐— ๐—ฎ๐—ป๐—ด๐—ผ ๐—ง๐—ฉ).

The session brought together strong cross-border collaboration, featuring Malaysiaโ€™s Olympic silver medallist Goh Liu Ying (ๅดๆŸณ่Žน), alongside Mango TV hosts Tong He (็ซฅ้นค) and Duan Hong (ๆฎต้ธฟ) โ€” adding energy and star power to the occasion.

From coordination to on-site support, it was about ensuring every moment was captured with purpose, and every presence translated into meaningful visibility.

Proud to be part of moments that connect Johor to a wider regional stage โ€” and always grateful to stand alongside our clients as these stories unfold.

๐—ซ๐—œ๐—กยฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€
The PR & Marketing Agency

Address

27-01, Jalan SETIA TROPIKA 1/8, TAMAN SETIA TROPIKA
Johor Bahru
81200

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