BrandCulture PR & MarCom Agency

16/03/2026

16/03/2026

PRCA Malaysia Executive Committee 2026–2028
The Public Relations and Communications Association (PRCA) Malaysia has announced its Executive Committee for the 2026–2028 term following its recent AGM.

The committee will be led by Prof. Mohd Said Bani C.M. Din as President, with:
| Grace Chiam, BrandCulture PR – Vice President
| Stefanie Braukmann, Strategic Public Relations Group – Honorary Secretary
| Lydia Chia, ROOTS PR – Honorary Treasurer
| Committee members also include Andy See, Zuraida Malek and Zalina Abdul Aziz.

Looking forward to supporting the association’s work in strengthening industry standards and professional development for the communications community in Malaysia.

PRCA, Prof Mohd Said Bani C.M. Din, public relati

25/02/2026

Sharing some of our favorite Ramadan buffet offers across Johor … and looking at the colourful key visuals through the lens of PR, branding and creative ques.

1️⃣ From a branding perspective the element given the most visual weight often reflects what the brand wants to be known for in that season – value, atmosphere, abundance, exclusivity.

2️⃣ From a PR angle, different focal USPs influence how media and content creators frame the story.
- A price-led visual invites a value narrative.
- ⁠A headline-led design supports a lifestyle or experience angle.
- A detail-heavy layout suggests generosity and variety .

3️⃣ Creatively, visual positioning shapes how the audience reads before a caption is written and before a booking link is clicked.

Swipe through to see which ones stand out to you the most.

Also, wishing all our clients, content creators and collaborators a blessed Ramadan. 🌙

25/02/2026

Target Audience | Value framing

If Part 1 looked at Ramadan buffets as brand touchpoints, Part 2 looks at who they are designed for; and what that reveals about brand intent.

Across Johor, hotels are making deliberate decisions around value framing, target audiences, and experience layering. These choices signal not just who the brand wants to attract during Ramadan, but who it hopes to retain beyond the season.

Continuing the Ramadan Buffet landscape across Johor hotels; Part 2.

24/02/2026

Brand Touchpoints

Every Ramadan, hotel buffets evolve into more than a dining experience.
They become a brand touchpoint, shaping how a hotel is perceived during one of the most competitive seasonal moments of the year.

Across Johor, hotels are using Ramadan buffets to influence perception through menu direction, pricing logic, and presentation. These choices quietly shape recall, positioning, and how a brand is remembered long after the fasting month ends.

A look at Ramadan Buffet ex*****ons across Johor hotels; Part 1.
Part 2 coming soon.

03/01/2026

𝐇𝐚𝐫𝐝 𝐑𝐨𝐜𝐤 𝐇𝐨𝐭𝐞𝐥 𝐃𝐞𝐬𝐚𝐫𝐮 𝐂𝐨𝐚𝐬𝐭 𝐀𝐰𝐚𝐫𝐝𝐬 𝐌𝐘𝐑𝟐𝟎,𝟎𝟎𝟎+ 𝐭𝐨 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐄𝐒𝐆 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐀𝐭 𝐒𝐌𝐊 𝐀𝐝𝐞𝐥𝐚

Grant supports hands-on vocational learning through the school’s Herb & Reflexology Garden under the Integrated Special Education Program Unit (PPKI)

Desaru Coast, November 2025 - Hard Rock Hotel Desaru Coast has awarded a USD5,000 Hard Rock Heals Foundation Grant to Sekolah Menengah Kebangsaan (SMK) Adela in Johor, strengthening one of the region’s most active Integrated Special Education Program (PPKI) units and advancing the hotel’s long-term ESG commitment to community-focused education.

General Manager & Area Vice President, Murray Aitken, together with Sustainability & ESG Manager, Yana Ali, visited the school to present the contribution and meet the teachers leading the project. The grant supports the expansion of SMK Adela’s Herb & Reflexology Garden, a hands-on learning space designed to equip special education students with practical vocational and life skills.

02/01/2026

𝐉𝐨𝐬𝐬 𝐒𝐭𝐨𝐧𝐞, 𝐄𝐥𝐥𝐚 𝐀𝐧𝐝 𝐘𝐚𝐳𝐦𝐢𝐧 𝐀𝐳𝐢𝐳 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐇𝐚𝐫𝐝 𝐑𝐨𝐜𝐤 𝐇𝐨𝐭𝐞𝐥
𝐃𝐞𝐬𝐚𝐫𝐮 𝐂𝐨𝐚𝐬𝐭’𝐬 𝐂𝐡𝐚𝐫𝐢𝐭𝐲 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐌𝐘𝐑 𝟑𝟕,𝟓𝟎𝟎 𝐑𝐚𝐢𝐬𝐞𝐝 𝐅𝐨𝐫
𝐉𝐨𝐡𝐨𝐫 𝐂𝐡𝐚𝐫𝐢𝐭𝐲 𝐆𝐫𝐨𝐮𝐩

Silent auctions, live music features, community collaborations, a cultural art showcase and a
300-participant walk anchored a key milestone in the resort's annual CSR calendar.

Desaru Coast, Johor — Hard Rock Hotel Desaru Coast has concluded its 2025 PINKTOBER® charity
campaign with MYR 37,500 raised for the Breast Cancer Support Group (BCSG) Johor Bahru.
Delivered through 12 touchpoints across the month, the initiative combined artist-led highlights,
memorabilia, art, community programming and guest activations across the property — with Joss
Stone, Ella and Yazmin Aziz anchoring the campaign’s visibility and impact.

Artist Memorabilia Lead the Fundraising Effort
The silent auction opened with a collection of staycation vouchers from Hard Rock properties in
Maldives, Bali, Penang, Shenzhen, Pattaya and other regional destinations. These were
complemented by contributions from partners including Sisters Magazine, B.R. You, Brytte & Bonn
Collection, La Estephe and Sands Art Gallere, forming a curated set of 23 auction items.

The headline pieces were two artist-signed guitars, one autographed by Malaysia’s Queen of Rock,
Ella, and another by Grammy-winning vocalist Joss Stone which generated significant bidder
interest. Yazmin Aziz performed live two nights at the Hard Rock stage paying tribute to breast cancer
survivors.

Cultural Art Installation with Artist Collaboration
A sculptural PINKTOBER® centrepiece was showcased in the hotel lobby as the visual marker of the
campaign. Created by Johor talents Nina Nazri and Alifph Rajmaslan, the installation incorporated
Rangoli-inspired guitar-pick motifs and a sweeping 108-vinyl train, merging cultural symbolism with
Hard Rock’s music-first identity. The piece remained on display throughout the campaign, serving as
a focal point for guest engagement.

12/12/2025

[ Media Release ] CAROUSEL & CO. TO LAUNCH MALAYSIA’S FIRST SOCIAL ENTERTAINMENT VENUE AT AVENUE K, KUALA LUMPUR
Global skill games leader HB Leisure introduces an all-in-one carnival-inspired destination for play, drinks and dining - bringing the internationally recognised ‘competitive socialising’ concept to Malaysia

🎠🎡🎪🎟️🍿

KUALA LUMPUR, MALAYSIA ( December 2025 ) - Backed by global skill games leader HB Leisure (HBL), Carousel & Co. is set to debut Malaysia’s first social entertainment venue at Avenue K in December 2025 – an all-in-one destination that combines play, drinks and dining in a premium, tech-enhanced rooftop setting in the heart of Kuala Lumpur.

Introducing the internationally recognised trend of ‘competitive socialising,’ Carousel & Co. invites guests to eat, drink, and challenge one another across large-format skill games within a highly immersive venue inspired by the golden age of fairgrounds.

🎪𝗔 𝗡𝗘𝗪 𝗖𝗔𝗧𝗘𝗚𝗢𝗥𝗬 𝗜𝗡 𝗠𝗔𝗟𝗔𝗬𝗦𝗜𝗔’𝗦 𝗟𝗘𝗜𝗦𝗨𝗥𝗘 𝗟𝗔𝗡𝗗𝗦𝗖𝗔𝗣𝗘
Designed as a carnival-inspired, group-focused experience, Carousel & Co. transforms traditional outings into interactive social play. The multi-zone venue will feature large-format skill games, immersive design elements, and an elevated food and beverage offering crafted for connection. From corporate mixers to casual hangouts, the concept bridges the energy of a carnival with the comfort of modern social dining – giving city-goers a new way to unwind, celebrate and compete.

“Malaysia’s social scene is evolving beyond dining and nightlife. Carousel & Co. brings the next phase – an experience that celebrates connection, creativity and competition,” said Greg Pearn, Head of New Concepts at HBL. “We wanted to capture that nostalgic carnival feeling but reimagine it for adults – where the games are bigger, the cocktails bolder and the laughter louder. We’re combining our 100-year heritage in theme park skill-based entertainment with Kuala Lumpur’s growing appetite for quality, playful experiences.”


🎪𝗧𝗘𝗖𝗛-𝗘𝗡𝗔𝗕𝗟𝗘𝗗 𝗚𝗥𝗢𝗨𝗣-𝗖𝗘𝗡𝗧𝗥𝗜𝗖 𝗔𝗡𝗗 𝗦𝗖𝗔𝗟𝗔𝗕𝗟𝗘
Carousel & Co. marks HBL’s entry into Malaysia’s lifestyle and entertainment market with a venue designed for both scalability and franchise potential across Southeast Asia.

Key highlights include:
Tech-Enabled Play - Digital game-play scoring integrated throughout the venue
Group-Centric Design - Spaces tailored for teams, gatherings, and social interaction
Scalable Model - A proven business concept with global franchise potential

The venue will feature modern takes on classic skill games, including Down-The-Clown, Skeeball and Basketball, with real-time scoring integrated throughout the space.

“Avenue K is exactly the right kind of playground for what we’re building,” added Greg Pearn. “It’s at the centre of the city’s heartbeat – where business types, shoppers and travellers all cross paths. Carousel & Co. will fit right in by giving people a spot to have a drink, take a bite to eat, share a laugh and sneak in a little friendly competition along the way.”

🎪𝗗𝗥𝗜𝗩𝗜𝗡𝗚 𝗠𝗔𝗟𝗔𝗬𝗦𝗜𝗔’𝗦 𝗨𝗥𝗕𝗔𝗡 𝗟𝗘𝗜𝗦𝗨𝗥𝗘 𝗘𝗩𝗢𝗟𝗨𝗧𝗜𝗢𝗡
Carousel & Co. arrives at a time when Malaysia’s leisure market is diversifying, driven by a growing appetite for interactive, experience-led entertainment. Positioned at the intersection of hospitality, technology, and lifestyle, the brand is set to elevate how Malaysians and visitors spend their social hours – together and playfully competitive. The Avenue K flagship location marks the beginning of a regional expansion, with franchise discussions already advanced globally, ahead of launch.

🎠🎡🎪🎟️🍿

About Carousel & Co.
Carousel & Co. is Kuala Lumpur’s new social entertainment restaurant and bar at Avenue K near the Petronas Twin Towers in the city’s Golden Triangle. Designed for urban explorers, office crowds, and weekend seekers, it blends play, dining and drinks in one vibrant destination. Backed by HB Leisure, the global leader in skill games, Carousel & Co. brings the thrill of giant games, handcrafted cocktails and shareable comfort food into a unique city-centre setting.

Guests can unwind over casual bites or signature platters between friendly matches, group gatherings or after-work drinks. With plush corners for private dinners, open spaces for social events and a rooftop deck for city views, every corner is made for connection and good energy.

Strategically located with direct connectivity to KLCC LRT, major hotels and shopping centres, Carousel & Co. anchors Avenue K’s rise as a new after-work and weekend hotspot. Opening in December 2025, it brings a new kind of play to the city’s skyline.

Find out more : carouselandco.com
Facebook | Instagram | TikTok | LinkedIn : Carousel & Co Malaysia

About HB Leisure (HBL)
HB Leisure (HBL) is the world’s largest operator of skill games and family attractions, partnering with over 150 destinations across 28+ countries and entertaining more than 150 million guests each year. Established in 1927, HBL is trusted by the world’s leading theme and amusement parks to deliver end-to-end game operations that boost guest dwell time, participation, and revenue performance.

In 2025, HBL expanded further across Asia with flagship projects in Shanghai, Seoul and Jeddah, continuing its 100-year legacy of transforming entertainment spaces into high-energy destinations where fun always wins.
Find out more : hbleisure.com

07/12/2025

This year-end, Senai International Airport is set to host one of Johor’s most anticipated culinary and family-friendly events. 𝐏𝐢𝐜𝐧𝐢𝐜 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐢𝐫 𝟐𝟎𝟐𝟓 gathers gourmet flavours, heritage experiences, and creative activities in an open-air setting. Making it an ideal weekend plan for food lovers, families, and anyone looking for a refreshing year-end outing.

Picnic in the Air 2025
27 & 28 December 2025
Venue: Senai International Airport

27 December : All About Cake
• Unlimited cake tasting
• Cake-off baking competition
• Best Dressed (cake-inspired) showcase
• Lo**ta community meet-up

28 December : Kenduri Mangkuk Tingkat
• Heritage-inspired food experience
• Traditional tiffin carrier celebration
• Over 30 classic Johorean dishes

Get your tickets now.

Website: https://picnicintheair.com
Tickets: https://www.etix.my/Event/PCCAKE25

Follow for updates:
IG:
TikTok: picnicintheair
Facebook: Picnic in the Air

23/11/2025

The BrandCulture team is at the final day of TCE Wedding Expo 2025 at booth 70 … connecting 3 brands moving in the same direction … thoughtful design, purposeful storytelling and celebration spaces with character.

Our partner, Regalia Creative is here with bespoke design direction and refined styling… while the upcoming Carousel & Co offers a first look at its carnival-inspired dining and entertainment destination, anchored by spaces built for unique, whimsical celebrations.

The weekend has been steady and insightful… meaningful conversations… well-considered enquiries… and a clearer understanding of what the 2026 wedding & celebration crowd is prioritising.

Credit to the TCE team for curating a well-run platform that helps couples meet the right partners at the right time.

If you’re at Mid Valley KL today this is your last window to explore the fair… compare ideas… speak to the brands you’re shortlisting… and get closer to your decision.

TCE Wedding Expo
Mid Valley Exhibition Centre KL
21 to 23 November 2025
11am to 10pm

www.tcewedding.com.my

22/11/2025

ABOUT US

⚪️
⚫️ Who We Are
BrandCulture is a PR and marketing communications agency based in Malaysia with teams in Johor Bahru, Kuala Lumpur and Penang. We support brands by providing an extra set of hands where internal teams need more capacity.

Our work focuses on consultation, practical support, strategic planning and day-to-day ex*****on that keeps things moving. For us, Creativity💡 sits inside the process, not outside of it.

We do not follow the typical agency model. Instead of staying on the outside, we work alongside your team offering dependable support that fits into ongoing Branding, PR, Creative and MarCom work when things get busy.

⚪️
⚫️ What We Do
BrandCulture assists brands with PR, social media management, influencer planning, branding direction, content development and daily MarCom tasks. We fill the gaps where internal teams may be stretched. Our team members write, plan, organise, follow up and manage the details so your team can stay focused on other areas.

At its core, our work is💡 about helping communication tasks feel more structured and manageable for internal teams.

To date, we have supported 250+ brands across various industries, with 20+ major projects covering pre-openings, openings, rebranding rollouts and product launches. Our experience spans both short-term initiatives and long-term support.

Our work includes press relations, content calendars, messaging support, stakeholder coordination and multi-phase campaigns. We help maintain structure, clarity and consistency, especially when timelines overlap.

⚪️
⚫️ Where We Operate
Our base is Johor Bahru, Kuala Lumpur and Penang. This three-city presence allows us to assist brands with local coordination, regional outreach and Malaysia-wide communication plans.

⚪️
⚫️ How We Work
Our team being operationally-savvy aims to integrate smoothly into your workflow. No heavy onboarding. No complicated processes.
We take time to understand your tone, your owners or management, your corporate offices, your internal style and your operational rhythm so our support feels natural and aligned.

Part of our role is applying communication and operational intelligence💡 to the background work that teams may not have capacity to track in detail.

⚪️
⚫️ Our Experience
BrandCulture works with hospitality, retail, F&B, lifestyle, developers, tourism, corporate and SME brands. We support long-term PR programmes, influencer activities, social media output, content planning and campaign ex*****on. Whether it is a major initiative or everyday communication work, we focus on doing it well and doing it stedily.

⚪️
⚫️ BrandCulture Academy ( Byild )
Alongside client work, we will soon launch the BrandCulture Academy which offers internship/ apprentice programmes, short courses, workshops, training sessions and small-scale conventions focused on PR, branding, influencer strategy and MarCom fundamentals.

These learning spaces focus on having💡 participants think, plan and communicate more clearly in real scenarios, with content designed to be practical, relevant and useful for individuals and teams looking to strengthen communication skills.

⚪️
⚫️ Our Commitment
We aim to be a consistent and dependable extension of your MarCom and PR function. No added headcount. No HR complexity. Just support that is thoughtful, steady and aligned with your brand’s needs.

We know the work can be intense, but there is space for it to stay human, grounded and occasionally fun💡 as well.

⚪️⚪️
⚫️⚫️JUST FOR FUN
If you made it to the end, try spotting the bulb icons tucked across the page and the one intentional spelling error.

Read the tagged words in order and you’ll uncover the hidden quote by Albert Einstein that we work by.