Project M Group

30/05/2026

My boss asked me to do marketing… so here I am 😌

14/05/2026

There is something comforting about places that do not ask anything from you.

No pressure to rush.
No need to constantly move forward.

Rare was designed around that feeling.

From its winding logo inspired by mountain roads, to its calm green tones drawn from nature, every part of the identity reflects a quieter and more grounded way of living.

Not just a café,
but a small emotional escape within the city.

— Project M Group
Branding with intention.

12/05/2026

Rare was never meant to feel like just another café.

Inspired by the idea of emotional freedom and slow living, the identity transforms the letter “R” into a flowing path — symbolising life’s unpredictable journey, pauses, and quiet search for balance.

Rather than focusing on perfection, the brand embraces movement, stillness, and the beauty of slowing down.

A gentle reminder that not every moment in life needs to move so fast.

Every journey is a rare story.

— Project M Group
Branding with intention.

23/04/2026

At Project M, we believe culture is a living thing.

For the Kokoyo project, we integrated traditional Nyonya ceramic blues and diamond patterns into a minimalist framework. The goal was to ensure the brand didn't just look like a "museum" of the past, but a vibrant part of the present.

By aligning the visual identity with the founder's youthful energy, we created a brand that feels authentic, seamless, and timeless.

— Project M Group
Branding with intention.

21/04/2026

Bringing Nyonya Culture into the Modern Era. 🇸🇬

When Kokoyo Kopitiam approached Project M, they carried a rich legacy of Malacca Nyonya recipes and a heart-warming story of a grandmother’s kitchen. Our task was to translate this "old soul" into a brand identity that resonates with today’s audience.

We focused on "Youthful Heritage", swapping conventional clichés for a fresh, morning-inspired visual language that breathes life into traditional elements.

— Project M Group
Branding with intention.

20/04/2026

Big energy for a big move. 🚀

We’re looking for creative minds to join the Project M family! If you have a sharp eye for visuals and a passion for storytelling, we want to hear from you.

We are currently hiring:

Multimedia Designer (Intern / Full-Time)

Photographer (Part-Time)

Ready to make an impact? Send your resume and portfolio over to [email protected]. Let’s build something great together.

19/04/2026

Want to know what makes great design work? Read more here⬇️

Most brands focus on how they look. But the ones that truly stand out are built on something deeper. Structure, clarity, and intention. This article explores what makes a brand instantly recognisable, beyond just

18/04/2026

Not everything premium needs to be loud.

Some are defined
by precision.

Armani Residence.

— Project M Group
Branding with intention.

16/04/2026

A presence that rises above.

Defined by vertical lines,
refined in every detail.

This is high-rise living,
reimagined.

Armani Residence.

— Project M Group
Branding with intention.

14/04/2026

From lines to identity.

Every stroke is intentional.
Every detail aligned.

Built, not decorated.

Armani Residence.

— Project M Group
Branding with intention.