26/09/2021
๐ฅ ๐๐ค๐ฌ ๐ฉ๐ค ๐๐ช๐๐ก๐ ๐ ๐ก๐๐ฃ๐๐๐ฃ๐ ๐ฅ๐๐๐ ๐๐ฃ๐ ๐ฉ๐๐๐ฉ ๐๐ฃ๐๐ง๐๐๐จ๐๐จ ๐ฉ๐๐ ๐๐ค๐ฃ๐ซ๐๐ง๐จ๐๐ค๐ฃ๐จ ๐ค๐ ๐ฎ๐ค๐ช๐ง ๐๐ช๐ฃ๐ฃ๐๐ก
โ๏ธ ๐พ๐ค๐ข๐ฅ๐๐ก๐ก๐ก๐๐ฃ๐ ๐๐๐๐๐ก๐๐ฃ๐
A strong headline should grab your web visitor as soon as they arrive on your landing page. It should clearly communicate whatโs on offer and why that is of value to the reader.
Such as what are you offering? What does it do or provide? You have a few seconds to capture the action of the reader. Clarity is KEY.
โ๏ธ ๐พ๐ค๐ข๐ฅ๐๐ก๐ก๐๐ฃ๐ ๐จ๐๐ก๐๐จ ๐๐ค๐ฅ๐ฎ
Use your words wisely. You have your potential customers' attention. They clicked through to your landing page for a reason, to possibly buy something, to learn more, to sign up for a service, so donโt waste their time.
Make it clear what you are offering. And, importantly, outline the benefits for the reader who always wants to know, โwhatโs in it for me?โ
You want sales copy that takes the visitor beyond curiosity; persuasive copy that changes behavior and sparks action.
โ๏ธ ๐๐ฎ๐-๐๐๐ฉ๐๐๐๐ฃ๐ ๐ซ๐๐จ๐ช๐๐ก๐จ & ๐ข๐๐๐๐
Donโt just show your potential customers with endless text. Brighten up the page up with images and media which is an essential component of a landing page.
And they donโt just break up the text but engage your reader further by giving a visual representation of what you have to offer. Include photos of your product or service.
Great graphics can also be a great way to capture attention and bring your landing page to life and itโs a great way to show off a physical product or explain a service in more detail that will appeal to those more enticed by visual information.
โ๏ธ ๐๐ค๐๐๐๐ก ๐๐ง๐ค๐ค๐
Give the reader a chance to hear what other people are saying about you. This is your opportunity to use your landing page to say: โdonโt just take our word for itโ.
Social proof, also known as informational social influence, is where consumers adapt their behavior according to what other people are doing, while testimonials act as references or recommendations from people who have used and enjoyed your product or service.
Post direct quotes from customers and clients using real names and, where possible, photos. You can also use case studies or display logos of the companies of satisfied customers.
โ๏ธ ๐พ๐๐ก๐ก ๐ฉ๐ค ๐๐๐ฉ๐๐ค๐ฃ [๐พ๐๐ผ]
This the essence of your landing page is ultimately the โCall To Actionโ.
It can be a button or a form to fill in. Again, choose your words carefully. Be clear about what your web visitor is getting.
Instead of words such as โClick Hereโ on the button, use active phrases like โJoin Todayโ, โSend Me The eBookโ, etc.
Forms should be short and simple, requesting only the necessary information, encouraging the user to complete the conversion goal.
Hope this helps ๐