29/04/2026
36Five X was pleased to welcome Malaysia Convention & Exhibition Bureau to EduCity Sports Complex, Iskandar Puteri.
The visit provided an opportunity for us to share the role we are building for ESC as a regional venue platform — not only for sports, but also for conferences, exhibitions, festivals, community activations and international-scale events.
As the management and operating company of ESC, our focus is to continue positioning the venue as a preferred destination in the region for event organisers, brands, agencies and communities looking to activate in Johor.
The discussion also covered potential areas where MyCEB’s support may help strengthen events hosted at ESC, particularly events with strong tourism, economic, destination and community value.
For 36Five X, this aligns closely with our mission of creating meaningful experiences through strategic venue management, event development, brand activation and community engagement.
We believe ESC has the infrastructure, location and potential to become a strong event destination for both international events and locally grown event IPs.
Thank you MyCEB for the visit and meaningful discussion.
Together, we look forward to connecting more events, partners and opportunities at ESC.
36Five X — Connecting Experiences.