15/03/2022
1.Levi’s Strauss & Company
Levi’s has a great marketing campaign that is driven by wholeness and unity for everyone. In an article titled, “Ready to Work in Braddock,” (2010) they took their followers along with them to a small town called Braddock, Pennsylvania to stimulate America’s economy, bulking up the workforce, and of course, wear Levi’s.
2.Lululemon
Lululemon used no words in this video focusing on sounds with fast intercuts of images and videos of our fast and slow paced daily lives. They made the decision to start the video with one main point, “Om.” They then lead the viewers and fans through a series of life experiences full of sounds and actions, implying at the end that Om is sacred life and Lululemon (making an equivalent to “Om”) is leading this sacredness behind all the action.
3.“This Girl Can” Campaign by Sport England
Sport England launched “This Girl Can” campaign in January of 2015 to inspire women to engage more frequently in athletic activities. It became an award winning campaign. Who wouldn’t want to go out, play sports and “get your freak on” after this bold and daring ad?
4.“The Secret Life of Pets” – Universal
The studios have the some of the largest marketing budgets on the planet. But, the secret to this specific marketing campaign is no secret at all. Universal targeted pet lovers to sell their movie. And come on, who isn’t a pet lover these days?
Americans are, as 62% of Americans own pets. Universal isn’t the only one capitalizing on a man’s best friend. We have even more examples of popular campaigns that incorporated our beloved, furry friends to enhance advertising. Take a look at these 10 Standout Marketing Campaigns from some of these prominent brands including Budweiser, Amazon, Volkswagen and more. Using pets in social media strategies and TV advertisement is marketing gold. Cha Ching!
By sharing your message, business or product with your audience in a creative way, you’re going to catch some attention and gain revenue. Contact us if you’re looking to enhance your digital marketing presence by adding spice and variety.